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Recap | Married at First Sight on Channel 9

Married at First Sight (image - Nine)

Tuesday Ratings – Married at First Sight on Nine is #1 non news in primetime for overnights, whilst Home and Away on Seven wins in Total TV

Aaron Ryan by Aaron Ryan
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Analysis for Total TV (24 January, 2023) and Overnight (31 January, 2023) ratings.

TOTAL TV – Total People

Seven

Seven pushes on with the Big Bash League

#1 Seven News – 1,480 000 (+2%)

#2 Seven News at 6:30 – 1,466 000 (+3%)

#3 Home and Away – 961 000 (+27%)

#7 The Chase Australia – 807 000 (+3%)

#12 Seven’s Cricket : Big Bash League – Melbourne Renegades v Adelaide – 523 000 (+0%)

#14 The Chase Australia – 5pm – 466 000 (+3%)

#18 Sunrise – 375 000 (+4%)

#22 Seven News at 4:30 – 271 000 (+2%)

#28 Sunrise – Early – 231 000 (+5%)

#29 Seven’s Cricket : Big Bash League – Melbourne Renegades v Adelaide Post Game – 229 000 (+0%)

Nine

Without a big drawcard, the Australian Open dipped significantly from the day before.

#4 Nine News – 955 000 (+5%)

#5 Nine News 6:30 – 951 000 (+5%)

#8 2023 Australian Open Day 9 – Night – 659 000 (+9%)

#9 2023 Australian Open Day 9 – Night Session 2 – 651 000 (+12%)

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#15 2023 Australian Open Day 9 – Night Pre Match – 413 000 (+7%)

#16 2023 Australian Open Day 9 – Late – 406 000 (+13%)

#21 Today – 306 000 (+7%)

#23 2023 Australian Open Day 9 – Day – 261 000 (+7%)

10

The Bachelors Australia was a strong performer, rising 49% in Total TV and doing well in demographics.

#11 Th Bachelors Australia Tuesday – 610 000 (+49%)

#17 10 News First – 401 000 (+2%)

#19 The Project 7pm – 371 000 (+5%)

#24 The Bold and the Beautiful – 259 000 (+5%)

#25 The Project 6:30pm – 242 000 (+4%)

#26 10 News First 6pm – 239 000 (+3%)

#30 NCIS (R) – 208 000 (+7%)

ABC

ABC was competitive with Better Date Than Never.

#6 ABC News – 876 000 (+3%)

#10 730 Summer – 639 000 (+6%)

#13 Better Date Than Never – 511 000 (+34%)

#20 Australia’s Wild Odyssey – 367 000 (+20%)

SBS

#27 The U.S and the Holocaust – 238 000 (+26%)

TOTAL TV – 25-54

The Bachelors Australia Tuesday was #2 for 10 with 330 000 viewers, a rise of 68%. Home and Away was #4 with 310 000, an increase of 54%. The 2023 Australian Open was #5 and the Big Bash League was #9.


OVERNIGHT RATINGS

Daily Shares

News

Breakfast Television

Analysis

Seven

Seven News was #2 with wins in Melbourne, Adelaide and Perth. Seven News at 6:30 was #1 with wins in Melbourne, Adelaide and Perth. Home and Away was #8 overall, but #3 in its slot with 492 000, but will have significant rises next week in Total TV. Australian Idol was #11 with 434 000. This number is disappointing, however, it did manage to increase its number from Monday and is now ahead of Australian Survivor. Quantum Leap made its debut on 7 – the first major prime time series under the new NBCU deal. The show was #22 with 216 000 viewers for episode 1 and #43 for episode 2 with 118 000. Seven will be looking at the Total TV results next week, as US dramas tend to do much better in delayed viewing. Late night viewing went to a repeat of Inside Belmarsh Prison with 51 000 watching.

Australian Idol

Monday – 413 000

Tuesday – 434 000

Nine

Nine News was #5 with wins in Sydney and Brisbane. Nine News 6:30 was #4 with wins in Sydney and Brisbane as well. A Current Affair was #6 overall, but last night #1 in its slot with 660 000. Married at First Sight (MAFS) was the #1 non news show of the night (by far) with 796 000. This was a 44 000 viewer decline on its opening episode on Monday night, however, this still nearly doubles Australian Idol. Nine brought out the classic movie, The Castle and was rewarded with 323 000, beating its rivals. Nine News Late had a strong 189 000 and then a repeat of La Brea had 72 000 viewers,

Married at First Sight

Monday – 840 000

Tuesday – 796 000

10

The Project 6:30pm had 164 000 viewers and ranked #30. The Project 7pm was #16 with 274 000 viewers. Australian Survivor had a decline of 37 000 viewers from Monday night and is now behind Australian Idol in total people. However, Australian Survivor continues to be miles ahead of Idol in 16-39 and 25-54 placing #2 in both demos behind MAFS. Even though 10 has a new episode available of NCIS, they stuck with a repeat for 118 000 viewers. A second late night repeat was on 76 000.

Australian Survivor

Monday – 447 000

Tuesday – 410 000

ABC

ABC News was #7 but #2 in its slot. 730 was #10 with 442 000 viewers. The heartwarming and also heartbreaking series, Better Date Than Never was #17 with 257 000 viewers. Australia’s Wild Odyssey was #27 with 182 000 viewers. The very final episode of Julia Zemiro’s Home Delivery was repeated again by the ABC with Julia Zemiro herself as the star was #40 with 118 000 viewers.

16-39

  1. Married at First Sight
  2. Australian Survivor
  3. Seven News at 6:30
  4. Nine News
  5. Nine News 6:30

7. Home and Away
8. Australian Idol

25-54

  1. Married at First Sight
  2. Australian Survivor
  3. Seven News at 6:30
  4. Nine News 6:30
  5. Nine News

8. Australian Idol
9. Home and Away

Multi Channels

Winner: 7two (3.3%)

Second: 7mate (2.8%)

7two blitzed the multi channels with Bargain Hunt, Call the Midwife (#1) and Manhunt: The Night Stalker (#15). 7mate was second thanks to new program, Heavy Tow Truckers Down Under placing #4 for the night with 92 000 viewers. A repeat Aussie Salvage Squad was #9. A repeat of Outback Truckers also did well at #12.


How the Networks Analysed their Own Performance
Note: N/A means the network has not sent out a report today

NINE

PERFORMANCE HIGHLIGHTS:

  • Married at First Sight dominates timeslot across the 5 City and in all metro capitals
  • Married at First Sight ranks Australia’s No.1 program with People 25-54, 16-39 and GS + Child.
  • Married at First Sight ranks No.1 metro program with People 25-54, 16-39 and GS + Child.
  • ACA easily wins 7pm timeslot across 5 City and in Sydney, Melbourne and Brisbane with Total People.
  • Nine takes out the top 4 programs live streamed yesterday against all broadcasters with MAFS at #1 recording a Live BVOD Audience of 101,000 (+14% YoY)
  • MAFS takes out the top 2 programs streamed on catch up yesterday against all broadcasters
  • 9News wins timeslot with Total People across the combined East Coast capitals and in Sydney and Brisbane.
  • Today wins breakfast slot with Total People across the combined East Coast capitals and in Melbourne and Brisbane.

9Network and Channel 9 easily dominate Tuesday with all key demos and Total People

SEVEN

TEN

LAST NIGHT

Overnight ratings Tuesday, 31 January 2023.

BY THE NUMBERS

  • Australian Survivor: 549,000 national viewers. Peaked at 683,000 viewers.
  • Australian Survivor: #2 show in under 50s, 25 to 54s and 16 to 39s.
  • Australian Survivor: #2 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
  • 10 + Network 10: #2 in 16 to 39s.

Network 10 (10 + 10 Bold + 10 Peach + 10 Shake):

  • #2 network in 16 to 39s.
  • Up 21% week-on-week, 57% in 16 to 39s, 39% in under 50s and 26% in 25 to 54s.
  • 10: #2 channel in 16 to 39s.
  • 10: Up 30% week-on-week, 91% in 16 to 39s, 63% in under 50s and 48% in 25 to 54s.
  • 10 Bold: #2 multi-channel in its key demo of over 40s.
  • 10 Bold: Up 25% week-on-week and 26% in its key demo of over 40s.
  • 10 Peach: #1 multi-channel in its key demo of 16 to 39s.

Australian Survivor:  

  • 71% bigger than Australian Idol in 16 to 39s, 39% in 25 to 54s and 37% in under 50s.
  • 549,000 national viewers. Peaked at 683,000 viewers.
  • #2 show in under 50s, 25 to 54s and 16 to 39s.
  • Lifts 10’s timeslot 95% in 25 to 54s week-on-week, 93% in under 50s and 69% in 16 to 39s.
  • Lifts 10’s timeslot 60% week-on-week.
  • #2 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
  • 71% bigger than Australian Idol in 16 to 39s, 39% in 25 to 54s and 37% in under 50s.

The Project 7pm:

  • 374,000 national viewers. Peaked at 516,000.
  • Full hour: Up 82% in 16 to 39s week-on-week, 23% in 25 to 54s and 17% in under 50s.
  • 6.30pm Up 73% in 16 to 39s week-on-week, 18% in 25 to 54s and 10% in under 50s.
  • 7pm: Up 89% in 16 to 39s week-on-week, 27% in 25 to 54s and 23% in under 50s.

OzTam Information

daily_total_program_ranking_report_20230124Download
OzTAM_FTA_Daily_Share_31012023Download
OzTAM_FTA_Top_Programs_31012023Download
OzTAM_Multi_Channel_Top_Programs_31012023Download
Happy New Year from TV Central
Aaron Ryan

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Aaron Ryan has had extensive experience working in the media for outlets such as The Kalgoorlie Miner, ebroadcast, Mumbrella and TV Blackbox. He was the owner and editor of TV Central over a decade ago and has now relaunched the site. Aaron will celebrate 25 years in the industry in 2023. He has worked in other professional fields such as the Department of Justice, Education Department and Youthcare.

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