7NEWS Spotlight Investigates: AI Clones on Channel 7 and 7plus – 7NEWS Spotlight will investigate AI clones in a new special led by Ashlee Mullany. It airs Sunday at 9pm on Channel 7 and 7plus.
The report explores the fast-growing business of digital replicas. These AI clones can look and sound like people. They can attend meetings and answer emails. In some cases, they can maintain a person’s presence after death.
Mullany meets fashion models who use AI “twins” in campaigns. She also meets business leaders who use replicas with colleagues and clients. As a result, the investigation looks at how businesses are taking the technology beyond demonstrations.
AI Clones become personal
The special also examines personal uses of the technology. It considers digital companions. It also follows a man who regularly FaceTimes an AI version of his mother, who died in 2022.
These commercial and intimate uses raise questions about consent, trust and human connection. Therefore, the report asks how quickly AI replicas could become part of daily life. It also asks what safeguards audiences may expect as the tools become more convincing.
The program puts real people at the centre of a debate that can otherwise feel abstract. For viewers, it offers examples of AI clones in fashion, business and family life. It also looks at the choices people make when a digital likeness can act, speak or keep a memory alive.
7NEWS Spotlight Investigates: AI Clones airs Sunday at 9pm on Channel 7. Viewers can also stream the program via 7plus.
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