Analysis for Total TV (4 November, 2022) and Overnight (11 November, 2022) ratings.
TOTAL TV
Seven News was atop the Total TV rankings for last Friday with 1,084 000 viewers, a rise of 3%. Seven News at 6:30 was #2 and also rose 3% for an audience of 1,061 000. Better Homes and Gardens was at #7 with 647 000 viewers, a rise of 7%. The movie, The Second Best Marigold Hotel lifted 5% for 333 000 viewers. In the lead in to the news, The Chase Australia had 607 000 to land at #9 and rose 3%. The Chase Australia – 5pm was on 347 000, up 3%. Seven News at 4:30 made the Top 30 at #26 with 245 000, up 3%. Sunrise was up 5% to 374 000, whilst Sunrise – Early was up 5% to 232 000.
Nine News was up 4% to 825 000, landing at #3 for the night. Nine News 6:30 was on 816 000, also up 4%. The ICC Men’s T20 World Cup 2022 match between Australia and Afghanistan was watched by 715 000 viewers at #5 for the night, up 4%. Hot Seat was up 3% to 420 000, whilst Hot Seat – 5pm was up 4% to 292 000. Tipping Point was at #14 for 391 000 viewers, up 7%. Pointless just snuck into the Top 30 with 231 000, up 8%. Nine’s Afternoon News was #21 with 322 000, up 3%. Today was up 7% to 308 000.
The best for 10 was The Project 7pm at #16 with 353 000 viewers, up 3%, whilst the 6:30pm half hour of the show was #27 with 237 000, up 3%. 10 News First was at #18 with 334 000 viewers, up 2%. The Living Room edges closer to a final good bye with 330 000, a rise of 5%. The Graham Norton Show had 259 000, a good uplift of 16%. The Bold and the Beautiful is a good lead in for 10 News with 254 000, up 4%, as it sat above Seven News at 4:30 in the rankings.
Another strong night for the ABC with ABC News on 690 000 to land at #6 for the evening, a rise of 4%. Gardening Australia was at #10 with 606 000 viewers, up 19%/ Frankly is doing very well for the ABC, given its night, timeslot and competition ratings, sitting at #11 with 458 000, up 17%/ All Creatures Great and Small moved 68% and was the #8 show of the night with 619 000 viewers. Fisk just keeps on giving for the ABC with an encore on 421 000, up a whopping 145%. News Breakfast rose 6% for a final 7 day audience of 233 000 for the main channel.
OVERNIGHT RATINGS
Multi-Channels
Winner: 7two (3.8%)
Second: ABC Kids / ABC TV Plus (3.4%)
Analysis
Seven News was #1 for the evening with 778 000 viewers and had a clean sweep in all markets. Seven News at 6:30 was #2 for the evening and missed out on Brisbane for the clean sweep. Better Homes and Gardens was #1 non news in primetime with 388 000 viewers. We Bought a Zoo had 172 000 for the 8:30pm movie slot.
Nine News was #3 for the night with 592 000 viewers with no capital city wins. The closest it got was Brisbane being 10 000 behind Seven News. Nine News 6:30 did have a win in Brisbane with a lead of 8000 viewers. A Current Affair was #6 for the night and just behind ABC News in the slot for 433 000 viewers. Taronga: Who’s Who in the Zoo had 298 000 to sit at #10 for the night. The movie of choice was The Shawshank Redemption with 224 000 viewers.
The Project 6:30 started with 144 000 viewers but that figure rose to 218 000 for the 7pm half hour. The Living Room had 238 000 viewers. The Graham Norton Show had 204 000 at 8:30pm, which placed it ahead of Seven’s movie, but behind Nine’s.
Gardening Australia was best non news for the ABC with 372 000 viewers for a #9 position in the rankings. Frankly performed well at 290 000 viewers and was #11 for the night. All Creatures Great and Small had 258 000 and an encore of Fisk was at 137 000 viewers.
Bonus Weekend Analysis
Every afternoon Nine releases figures for Hot Seat and Hot Seat – 5pm but that does not paint a full picture about what is happening in that 5pm hour. The Hot Seat figure is for 5:30pm in Sydney Brisbane and Melbourne. The figure for Adelaide is for where the show airs in that market which is 4:30pm and for Perth it is 3:30pm. Hot Seat – 5pm is similar with Adelaide’s figures coming from 4pm and Perth at 3pm.
So let’s have a look at the figures for yesterday:
The Chase 5:30pm
Sydney 109 000
Melbourne 128 000
Brisbane 73 000
Adelaide 47 000
Perth 70 000
Hot Seat 5:30pm (Sydney, Melbourne, Brisbane) Nin’s Afternoon News (Adelaide, Perth)
*Note: Figures for Nine’s Afternoon News are across the full hour as Nine do not separate the half hours
Sydney 71 000
Melbourne 100 000
Brisbane 66 000
Adelaide 38 000
Perth 29 000
Analysis
Hot Seat’s figures in Adelaide are 23 000, so the figure we get each day for what most people would think is Hot Seat v The Chase is down around 15k on what actually occurs at 5:30pm The gap is even wider in Perth with that market recording just 9000 viewers for Hot Seat, when in fact there is 29 000 viewers in that 5:30 slot. (average figure of 5pm – 6pm).
The Chase Australia – 427 000
Hot Seat – 304 000(if looking at time slot) which is larger than the 270 000 that is quoted.
Presumably, the 5:30pm half hour of the news in Adelaide and Perth would be higher, than the average figures quoted across the hour, so the final figure of 304k would be even larger.
At the end of the day, for yesterday, The Chase Australia beat Hot Seat in Sydney, Melbourne and Brisbane anyway and it appears that The Chase beats Nine’s News offerings in Adelaide and Perth. However, the timeslot head to head stats for Hot Seat would be more than 35k on what we see each day.
For transparency, what goes up, must come down. Whilst time slot v show might not favour the figure we see as Hot Seat, it does favour Nine’s Afternoon News and Tipping Point slots v name. Tipping Point airs at 4pm in Perth so the viewership figure would be ‘larger’ in Perth that what we presume is networked 3pm programming. Similarly, Nine’s Afternoon News would have what appears as inflated figure in Adelaide and Perth because the Afternoon News is run nationally between 4pm and 5pm but the figure we see is between 5pm and 6pm.
Nine are using correct figures for the show – not changing it to what is in the slot, however, if people look at the raw data in rankings and say The Chase beat Hot Seat or Nine’s Afternoon News beat Seven’s Afternoon News or Tipping Point beat The Chase UK, those figures could be inaccurate unless you had moved around the Adelaide and Perth figures and matched them with the actual timeslot.
Confused?
How the Networks Analysed their Own Performance
NINE
N/A
SEVEN
N/A
TEN
N/A
OzTam Information