Ratings Australia
Married at First Sight (image - Nine)

Sunday Ratings – Nine’s Married at First Sight is #1 non news in primetime for overnights and in Total TV

Analysis for Total TV (5 February, 2023) and Overnight (12 February, 2023) ratings.

TOTAL TV – Total People

Seven

Australian Idol keeps Seven in the game but its way off the pace in terms of competing with MAFS

#2 Seven News – Sunday – 1,313 000 (+3%)

#6 Australian Idol – 867 000 (+23%)

#12 Maternal – 397 000 (+24%)

#13 Weekend Sunrise – Sunday – 379 000 (+3%)

#15 Seven News at 5 – 349 000 (+3%)

#17 Bathurst 12HR – Day – 304 000 (+4%)

#20 Bathurst 12HR – 261 000 (+5%)

#22 Weekend Sunrise – Sunday – Early – 242 000 (+3%)

#30 What the Killer Did Next – 196 000 (+9%)

Nine

Nine blows away the competition as MAFS has a flow on effect to the rest of Nine’s night.

#1 Married at First Sight – 1,806 000 (+64%)

#3 Nine News Sunday – 1,048 000 (+4%)

#4 60 Minutes – 997 000 (+17%)

#10 Nine News Late – Sunday – 484 000 (+7%)

#21 Nine News: First at Five – 245 000 (+3%)

#25 Weekend Today – Sunday – 237 000 (+6%)

10

10 is competitive against Seven with Australian Survivor.

#7 Australian Survivor – 815 000 (+46%)

#14 The Sunday Project 7pm – 374 000 (+5%)

#16 10 News First Sunday – 322 000 (+2%)

#24 10 News First Sunday 6pm – 241 000 (+3%)

#26 The Sunday Project 6:30pm – 235 000 (+4%)

ABC

ABC is competitive with UK dramas.

#5 ABC News Sunday – 954 000 (+2%)

#8 Vera (R) – 802 000 (+15%)

#9 Joanna Lumley’s Unseen Adventures (R) – 719 000 (+4%)

#11 Insiders – 474 000 (+18%)

#18 Antiques Roadshow – 296 000 (+6%)

#19 Landline Summer – 277 000 (+1%)

#23 Offsiders – 242 000 (+7%)

#27 ABC News at Noon – 233 000 (+2%)

#29 Weekend Breakfast – 197 000 (+5%)

SBS

SBS World News finds a place in the top 30

#28 SBS World News – 208 000 (+4%)

TOTAL TV – 25-54

Married at First Sight was #1 with 927 000 viewers and a rise of 96%. 60 Minutes was #2 with 415 000, an upswing of 21%. Australian Survivor was #3 with 413 000, a lift of 64%. Australian Idol was #5 with 329 000, an increase of 42%.

OVERNIGHT RATINGS

Daily Shares

News

Breakfast Television

Analysis

Seven

Seven News – Sunday was #2 with wins in Brisbane, Adelaide and Perth. Australian Idol was #9 with 453 000 and fell behind Australian Survivor. Seven ran a repeat of ABBA v Queen for an audience of just 210 000. Maternal was pushed back to 9:45pm for 93 000. A second episode of Maternal was watched by 72 000.

Nine

Nine News Sunday was #3 with wins in Sydney and Melbourne. MAFS cleaned up everything, #1 with 933 000. The halo effect continued with 60 Minutes #6 with 524 000, but #1 in its slot. Nine News Late was #10 with 297 000. A repeat of Australian Crime Stories was watched by 138 000. The First 48 had 79 000.

10

The Sunday Project 6:30pm had an audience of 167 000. That viewership increased with The Sunday Project 7pm on 253 000. Australian Survivor was #7 in which the promos actually matched the excitement of the tribal council as 498 000 watched in absolute amazement. The show beat Australian Idol. A repeat of NCIS: Hawaii was watched by 163 000. A repeat of FBI had 103 000.

ABC

ABC News Sunday was #4 for the evening. Death in Paradise returned for a new season and was #5 for the night with 588 000 and beat both Australian Survivor and Australian Idol. A repeat of Vera was #8 with 491 000 and look for that audience to increase next week with a new season. ABC aired a repeat of Farewell Doc Martin for #18 with 181 000.

16-39

  1. Married at First Sight
  2. Australian Survivor
  3. 60 Minutes
  4. Nine News Sunday
  5. Seven News Sunday

6. Australian Idol

25-54

  1. Married at First Sight
  2. Australian Survivor
  3. Nine News Sunday
  4. 60 Minutes
  5. Seven News Sunday

6. Australian Idol

Multi Channels

Winner: 10 Peach (2.4%)

Second: 7mate (2.3%)

A quiet night across the multi channels with a big night on primary channels. 10 Peach was the winner with a night of The Big Bang Theory and Friends repeats. 7mate was second thanks to the movie Pirates of the Caribbean: The Curse of the Black Pearl with 64 000 viewers.


How the Networks Analysed their Own Performance
Note: N/A means the network has not sent out a report today

NINE

PERFORMANCE HIGHLIGHTS:

  • 9Network and Channel 9 wins Sunday with Total People and all key demos
  • Married At First Sight is Australia’s dominant No.1 program across the 5 City Metro and with all key demos 
  • Married At First Sight dominates timeslot with Total People and all key demos across the 5 City Metro and in Sydney, Melbourne, Brisbane and Adelaide 
  • Married At First Sight Episode 9 recorded the highest overnight VOD BVOD Audience season to date of 157,000 (+21% YoY)
  • Married At First Sight Episode 9 recorded its highest Live + VOD BVOD Audience season to date of 282,000 (+24% YoY)
  • 60 Minutes dominated its timeslot for Total People, People 25-54 and GS + Child across the 5 City Metro
  • 9Now takes out the top 3 programs live streamed yesterday against all broadcasters with MAFS at #1 recording a Live BVOD Audience of 125,000 (+29% YoY)
  • Married At First Sight takes out the top 2 programs streamed on catch up yesterday against all broadcasters
  • 9News won its timeslot for Total People for East Coast, Sydney and Melbourne.

Weekend Today was breakfast show of choice with Total People in Sydney and Brisbane 

SEVEN

TEN

LAST NIGHT

Overnight Audience Sunday, 12 February 2023.

BY THE NUMBERS

  • Australian Survivor: 672,000 national viewers. Peaked at 877,000 viewers.
  • Australian Survivor: #2 show in under 50s, 25 to 54s and 16 to 39s.
  • Australian Survivor: #SurvivorAU trended #1 on Twitter.
  • Australian Survivor: Biggest BVOD audience ever. Up 16% compared with 2022 series average.
  • Australian Survivor: Live stream up 22%.
  • Network 10: #2 network in under 50s and 16 to 39s.
  • 10: #2 channel in under 50s, 25 to 54s and 16 to 39s
  • 10 Peach: #1 multi-channel.

Network 10 (10 + 10 Bold + 10 Peach + 10 Shake):

  • #2 network in under 50s and 16 to 39s.
  • Up 6% week-on-week.
  • Up 26% in 16 to 39s week-on-week, 21% in 25 to 54s and 18% in under 50s.
  • 10: #2 channel in under 50s, 25 to 54s and 16 to 39s.
  • 10: Up 15% week-on-week.
  • 10: Up 31% in 16 to 39s, 26% in 25 to 54s and 24% in under 50s.
  • 10 Bold: #2 multi-channel in its key demo of over 40s.
  • 10 Peach: #1 multi-channel. #1 in its key demo of 16 to 39s.
  • 10 Peach: Up 6% in 16 to 39s week-on-week.
  • 10 Shake: Up 21% week-on-week, 32% in under 40s.

Australian Survivor:  

  • 672,000 national viewers (metro + regional + live stream). Peaked at 877,000 viewers.
  • #2 show in under 50s, 25 to 54s and 16 to 39s.
  • #SurvivorAU trended #1 on Twitter.
  • Up 14% week-on-week.
  • Up 32% in 25 to 54s week-on-week, 27% in under 50s and 24% 16 to 39s.
  • #2 in its timeslot
  • #2 in its timeslot in under 50s, 25 to 54s and 16 to 39s
  • 31.4% commercial share in under 50s.
  • Biggest overnight audience of the season.
  • Biggest BVOD audience ever. Up 16% compared with 2022 series average.
  • Live stream audience up 22% compared with the same episode in 2022.
  • 10% bigger than closest competitor.
  • 72% bigger than closest competitor in under 50s, 57% in 16 to 39s and 51% in 25 to 54s.

The Sunday Project 7pm:

  • 338,000 national viewers (metro + regional + live stream). Peaked at 527,000.

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