Married at First Sight on Channel 9
Married at First Sight (image - Nine)

Monday Ratings – Married at First Sight on Nine is #1 non news in primetime for overnights, whilst the 2023 Australian Open on Nine wins in Total TV

Analysis for Total TV (23 January, 2023) and Overnight (30 January, 2023) ratings.

TOTAL TV – Total People

Seven

In the week lead-up to the MAFS, Australian Idol and Survivor showdown, Seven was competitive with Seven News and the Big Bash League

#1 Seven News at 6:30 – 1,411 000 (+3%)

#2 Seven News – 1,395 000 (+3%)

#5 Home and Away – 952 000 (+26%)

#8 The Chase Australia – 801 000 (+2%)

#14 The Chase Australia – 5pm – 500 000 (+2%)

#15 Seven’s Cricket : Big Bash League – Hobart v Sydney Sixers – 430 000 (+0%)

#18 Sunrise – 367 000 (+4%)

#19 Seven News at 4:30 – 353 000 (+2%)

#21 Seven News at 4 – 335 000 (+2%)

#24 The Chase – UK – 260 000 (+3%)

#26 Doc Martin – 235 000 (+1%)

#30 The Morning Show – 208 000 (+4%)

Nine

The 2023 Australian Open kept on giving for Nine, rising to #3 for the night

#3 2023 Australian Open Day 8 – Night – 1,126 000 (+10%)

#4 Nine News 6:30 – 955 000 (+5%)

#6 Nine News – 940 000 (+6%)

#9 2023 Australian Open Day 8 – Night Session 2 – 739 000 (+11%)

#13 2023 Australian Open Day 8 – Night Pre Match – 538 000 (+8%)

#22 Today – 309 000 (+7%)

#23 2023 Australian Open Day 8 – Day – 263 000 (+8%)

#29 2023 Australian Open Day 8 – Late – 216 000 (+10%)

10

The Bachelors Australia was strong with excellent Total TV uplifts and demographic results

#12 Th Bachelors Australia Monday – 593 000 (+54%)

#17 The Project 7pm – 372 000 (+5%)

#20 10 News First – 343 000 (+3%)

#25 The Project 6:30pm – 252 000 (+5%)

#27 The Bold and the Beautiful – 231 000 (+3%)

#28 10 News First 6pm – 226 000 (+3%)

ABC

ABC was competitive with Back Roads and a special cricket presentation

#7 ABC News – 870 000 (+3%)

#10 730 Summer – 689 000 (+5%)

#11 Back Roads – 662 000 (+16%)

#16 Bradman and Tendulkar – 384 000 (+13%)

TOTAL TV – 25-54

The 2023 Australian Open Day 8 – Night came out on top as #1 with 424 000, a rise of 18%. Home and Away was #2 with 334 000, a lift of 48%. The Bachelors Australia was #3 with 315 000 viewers, an increase of 76%.


OVERNIGHT RATINGS

Daily Shares

News

Breakfast Television

Analysis

Seven

Seven News was #1 with wins in Melbourne, Brisbane, Adelaide and Perth. Seven News at 6:30 was #2 with wins again in Melbourne, Brisbane, Adelaide and Perth. Home and Away was #13 with 505 000 viewers and was #3 in its slot, but is expected to rise 20+% in Total TV. The launch of Australian Idol was #15 with 413 000 viewers. There is no way to sugar coat this result as anything else but disappointing. The promotion, the anticipation, the excellent judging panel, the format and the slick production values were not enough for a big launch. Seven will hope the series builds and has massive improvements in Total TV. Seven then showed the first two episodes of Below Deck Down Under as a preview for 7Bravo and 7plus with the first episode on 140 000 and the second on 100 000. Seven re ran the series Busted in Bangkok late night to 53 000 viewers.

Nine

Nine News was #5 with a win in Sydney. Nine News 6:30 was #4 with a win in Sydney as well. Ally Langdon hosted her first official night as the permanent host of A Current Affair and placed #7 with 639 000 viewers and sat behind ABC News by just 2000 viewers. Married at First Sight (MAFS) returned for a new season and nearly doubled its competition with 840 000 viewers and landing at #3. This, of course, is an excellent result for Nine and the network will be relieved they have overcome the Australian Idol wave. Nine then aired, Harry and Meghan: The Great Divide for #16 with 343 000 viewers and placed one ranking below the launch of Australian Idol. Nine News Late had 142 000 and then a repeat of The Equalizer had 69 000.

10

The Project 6:30pm was #29 with 170 000 viewers. That figure rose to 322 000 for The Project 7pm, which placed #19. Australian Survivor: Heroes v Villians launched with 447 000 viewers and beat Australian Idol, Many pundits predicted the show would get caught in the crossfire and be a distant third. 10 execs would be over the moon with this result, as Survivor is also likely to do well in Total TV. A new episode of FBI: Most Wanted had 166 000 viewers and then a repeat had 96 000.

Daniel Monaghan:

Senior Vice President Content and Programming, Paramount Australia and New Zealand (ANZ), Daniel Monaghan, said:

“Australians have spoken and they’re clearly picking a tribe with strong audience engagement for the highly anticipated return of Australian Survivor: Heroes V Villains. We’re delighted with the first night results that achieved 610,000 national audience.

“Viewers love the stunning backdrop and idyllic island paradise of Samoa and are thrilled to see Jonathan LaPaglia back on our screens. This season sees heroic and villainous survivors return as well as a fresh crew of contenders ready to outwit, outplay and outlast in the battle to be the sole survivor.

“And there’s so much more to come as we find out who will be the winning tribe: Heroes or Villains?”

Rod Prosser:

Chief Sales Officer, Paramount ANZ, Rod Prosser, said:

“It’s a solid start to this season of Australian Survivor: Heroes V Villains with its biggest live stream launch audience.

“Survivor fans are passionate and engaged and we’ve only just begun to see the audience appeal of this fan-favourite show.

“We’re thrilled to welcome back major sponsors who know the power of connecting with our loyal Survivor audience.

“Get ready to see engaging, clever and seamless integrations this season as we thread our clients and their brands into the narrative of the show that’s a win win for audiences and advertisers.”

ABC

ABC News was #6 but #1 in its slot. 730 was #8 and solid at 564 000 viewers. Back Roads was #10 with 527 000. Four Corners actually improved on its lead in, placing #9 with 546 000. Media Watch returned at #12 with 508 000. All eyes were on the ABC with the relocated Q+A back to Monday nights. The show had 238 000, which was not a bad result, considering some of the figures it was getting at 8:30 on a Thursday night.

16-39

  1. Married at First Sight
  2. Australian Survivor
  3. Nine News 6:30
  4. Nine News
  5. A Current Affair

7. Australian Idol
9. Home and Away

25-54

  1. Married at First Sight
  2. Australian Survivor
  3. Seven News at 6:30
  4. Nine News 6:30
  5. Seven News

8. Australian Idol
9. Home and Away

Multi Channels

Winner: 7two (3.4%)

Second: 10 Bold (2.9%)

7two absolutely owns Monday night with Bargain Hunt, Doc Martin and Inspector Morse. 10 Bold was second with NCIS and Bull repeats.


How the Networks Analysed their Own Performance
Note: N/A means the network has not sent out a report today

NINE

PERFORMANCE HIGHLIGHTS:

  • The 9Network and Channel 9 were Australia’s dominant No.1 network and primary channel with all key demos and Total People in every market
  • Married at First Sight launch was Australia’s overwhelming No.1 program with People 25-54, 16-39 and and GS+Child and the No.1 Entertainment program with Total People 
  • Married at First Sight was an completely dominant timeslot winner with all key demos and Total People across the 5 City and in all major capitals
  • Married at First Sight recorded a Live BVOD Audience of 111,000 (+18% YoY), the highest ever Live BVOD Audience for a launch episode of MAFS and achieved a Live + VOD BVOD Audience of 177,000 (+13% YoY)
  • A Current Affair was up in audience (+2% YOY) vs same episode last year.
  • A Current Affair was a timeslot winner with all key demos and Total People across the 5 City
  • A Current Affair recorded a Live BVOD Audience of 50,000 (+35% YoY)
  • Harry and Meghan: The Great Divide was a timeslot winner with all key demos across the 5 City and in all capital cities
  • 9News was the No.1 news bulletin with Total People in Sydney
  • A Current Affair recorded a Live BVOD Audience of 50,000 (+35% YoY)

TODAY was the breakfast show of choice with Total People across the East Coast and in Melbourne and Brisbane

SEVEN

TEN

LAST NIGHT

Overnight ratings Monday, 30 January 2023.

BY THE NUMBERS

  • Australian Survivor Launch: 610,000 national viewers (metro + regional + live stream). Peaked at 753,000 viewers.
  • Australian Survivor Launch: #2 show in under 50s, 25 to 54s and 16 to 39s.
  • Australian Survivor Launch: Biggest live stream audience ever.
  • Network 10: #2 network in under 50s, 25 to 54s and 16 to 39s.
  • 10: #2 channel in under 50s, 25 to 54s and 16 to 39s.

Network 10 (10 + 10 Bold + 10 Peach + 10 Shake):

  • #2 network in under 50s, 25 to 54s and 16 to 39s.
  • Up 45% week-on-week, 93% in under 50s, 85% in 16 to 39s and 67% in 25 to 54s.
  • 31.5% commercial share in under 50s.
  • 10: #2 channel in under 50s, 25 to 54s and 16 to 39s.
  • 10: Up 77% week-on-week, 117% in under 50s, 104% in 16 to 39s and 94% in 25 to 54s.
  • 10 Bold: #2 multi-channel in its key demo of over 40s.
  • 10 Bold: Up 7% week-on-week.
  • 10 Peach: #1 multi-channel in its key demo of 16 to 39s.
  • 10 Peach: Up 14% week-on-week and 57% in its key demo of 16 to 39s.

Australian Survivor Launch:

  • #2 show in under 50s, 25 to 54s and 16 to 39s.
  • 610,000 national viewers (metro + regional + live stream). Peaked at 753,000 viewers.
  • Biggest live stream audience ever.
  • Livestream audience up 8% compared with 2022 launch.
  • Lifts 10’s timeslot 115% week-on-week.
  • Lifts 10’s timeslot 175% in under 50s week-on-week, 175% in 25 to 54s and 153% in 16 to 39s.
  • Lifts 10’s timeslot 19% in 16 to 39s compared with the same night in 2022.
  • #2 in its timeslot.

The Project 7pm:

  • 440,000 national viewers. Peaked at 704,000.
  • Up 24% week-on-week.
  • Biggest audience since 9th January.
  • Biggest under 50s and 25 to 54s audience of the year.

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