FIFA Women’s World Cup 2023 on Optus Sport – Optus Sport enjoyed its biggest week ever during the first days of FIFA Women’s World Cup 2023™ with all games live and on demand and unparalleled comprehensive coverage for Australian football fans.
The previous streaming record was set during the final week Euro2020 Men’s Championship, which included the historic England vs Italy Men’s final.
- Over 75% of this record-breaking consumption was via large Connected TV screens versus 50% for a typical Optus Sport Premier League week, indicating a household shared experience.
- The average consumption per each Optus Sport subscribing account is already over 8.5 hours compared to 6 hours during Euro 2020 Men’s Championship final week.
- ‘Off platform’, Australians have already streamed over 10 million video views across all Optus Sport Social Media channels and driven over +600% increase in page views of written editorial compared to a typical Premier League week.
- This includes the single biggest women’s football match ever on Optus Sport, last night’s Matildas against Nigeria.
Clive Dickens, Vice President, Television, Content and Product Development of Optus said the expert rolling coverage and insights were giving football fans a new look into the beautiful world game which has translated to a massive boost in streaming audience and engagement.
Dickens said it was inspiring to see so many Australian fans embracing not just the Matildas but many other countries, and when you consider the massive live attendance at over 650 licensed parks, pubs, and venues and over 1.5m tickets sold, this inspiring event is well on course to becoming an historic moment.
“The only way we could record numbers like this is if the tournament as a whole was loved and embraced by Aussie football fans, and that is exactly what we’ve seen and we still have over three weeks to go,” Dickens said.
About Optus and Optus Sport
Optus is the official supporter and Optus Sport is the official broadcaster of the FIFA Women’s World Cup 2023™ in Australia. Our premium live coverage plan will engage football fans and target growing interest in the tournament across Australia.
Since 2016 Optus Sport has been recognised as the award-winning home of the world’s best football in Australia including the Premier League, LaLiga, Barclays Women’s Super League plus J.League, K League, UEFA national team football, UEFA European qualifiers, UEFA Euro 2024, and Copa America 2024.
Sources
- Optus QuickSight analytics, total count of matches from 2018 to 2023
- Optus QuickSight analytics, total minutes streamed from 2nd July to 8th July 2021 vs. 21st July to 27th July 2023
- Emplifi, Australian video views across Facebook, Instagram, TikTok, Twitter, YouTube from 20th July to 27th July 2023
- Article Football Australia celebrate historic milestone with 1.5 million tickets sold to FIFA Womens World Cup™ | Football Australia
- Optus QuickSight analytics, total minutes share of devices from 20th July to 27th July 2023
- Optus QuickSight analytics, total minutes streamed and unique device/account reach from 12th June to 19th June 2021 vs 20th July to 27th July 2023
- Google GA4 analytics and Apple News, total article views from 20th July to 26th July 2023
Media Release – Optus Sport
Link to Optus Sport HERE
TV Central Optus Sport content HERE
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