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Ratings – SBS 2022 FIFA World Cup: Spectacular finale caps of a standout tournament across linear and digital
The final achieved a total linear TV reach of 834,000k viewers, and 775,000k on BVOD.
The final achieved a total linear TV reach of 834,000k viewers, and 775,000k on BVOD.
With the 2022 FIFA World CupTM decider between reigning champions France and a hopeful Argentina locked in, audiences are tuning into the final series in strong numbers on SBS’s linear TV channel and streaming platform, SBS On Demand.
Argentina advanced to the final on Wednesday after defeating Croatia 3-0 in the first of the semi-final games
The match drew strong drew numbers across both SBS’s linear and digital channels, with an average audience of 864,000 viewers.
fter a thrilling weekend of football Argentina, Croatia, Morocco, and France are the final teams in the running to lift the trophy in Qatar on Monday 19 December.
England v Senegal was the next most-viewed match in the last week, with an average audience of 418,000 viewers.
Kicks off this Saturday from 2am on SBS and SBS on Demand
The Socceroos’ loss to the South Americans saw SBS draw an average audience of 1.7 million across linear television and digital.
As the final group stage matches of the 2022 FIFA World Cup™ were played overnight, SBS can now confirm full broadcast schedule for the Round of 16 knockout phase of competition.
Australia’s triumph over Denmark was the fourth most watched match of the week, a solid showing despite the 2am kick-off for local audiences.
SBS achieves highest ever digital reach as SBS On Demand consumption explodes
A total of 386,000 live streamed the match via SBS On Demand.
The first week of the 2022 FIFA World CupTM has drawn significant audiences across linear and digital 25 November 2022
The countdown is on to tomorrow’s first Socceroos match in the 2022 FIFA World Cup™, with Australia going head-to-head with FIFA World Cup™ defending champions, France, at 6.00am AEDT on Wednesday 23 November, with pre-show coverage from 5.00am, live and free on SBS and SBS On Demand.
SBS has today named Hisense, Hyundai, McDonald’s, Kia, TAB, Qatar Tourism and Colonial First State as its major partners for the upcoming FIFA World Cup 2022™. With less than 30 days till kick-off of the World’s single biggest sporting events Adam Sadler SBS’s Director of Media Sales said the support from commercial partners behind SBS’s FIFA World Cup 2022™ has been unprecedented. “Football is one of the great global unifiers and we are pleased to have had a number of major brands sign on to be the official broadcast partners for SBS’ coverage of the FIFA World Cup 2022™.” said Sadler. Last month, SBS launched its new advertising campaign ahead of its broadcast of the FIFA World Cup Qatar 2022™, featuring lively, colourful creative spotlighting multiple languages, reflecting the diverse character of contemporary Australia. The emotive and fan-heavy imagery featured in the campaign, created by SBS’s marketing team, will run across television, SBS On Demand, online, social media, outdoor and print and leans on the multicultural character of SBS’s audience and the ability of football to bring cultures together. SBS will broadcast all 64 matches live and free on television and live streaming via SBS On Demand. Many matches are at favourable times for Australian fans, with seven matches in the group stage set to kick off during prime time at 9pm (AEDT) and 20 matches to kick off at 6am (AEDT). SBS’s coverage will begin with the Opening Ceremony followed by the first match between Qatar and Ecuador on November 21, while Australia’s first match is against France with coverage starting from 5am (AEDT) on November 23 on both SBS and SBS On Demand.
Harry Kewell, John Aloisi, Robbie Cornthwaite and Kyah Simon join SBS’s all-star guest lineup