The Love Hypothesis: Prime Video and Lune bring a limited-edition treat to Sydney – Prime Video is marking the arrival of The Love Hypothesis with a one-day Lune pop-up in Sydney. On Wednesday 23 September, the first 300 customers at Lune’s Rosebery store can collect a limited-edition cruffin and cold brew without charge, while stocks last. The film begins streaming globally on Prime Video the same day.
The collaboration gives local fans a way to step into the film’s science-and-romance setting before watching it at home. It is also more than a branded pastry: Lune founder Kate Reid’s engineering background connects neatly with the academic world at the centre of Ali Hazelwood’s story.
The activation, called the Love Lab, starts at 12.30pm at Lune Rosebery. Entry is via Mentmore Avenue at 115/151 Dunning Avenue, Rosebery NSW 2018. The offer is limited to one cruffin and one drink per person for the first 300 people. The first 50 customers will also receive a merchandise pack. Once those allocations have gone, the giveaway ends.
What are the Love Hypothesis treats?
Lune has named its exclusive pastry the “Berry Edible” cruffin. It combines house-made strawberry and rose jam with strawberry crémeux and finely diced strawberry brunoise. Strawberry and raspberry powder, a rose-buttercream rosette and heart sprinkles finish the sweet. The pun on “very edible” fits the film’s playful approach to scientific language.
The matching “Pumpkin pi” is a pumpkin-spiced cold brew topped with Mont Blanc-style cream foam. Its name nods to the mathematical constant while bringing an autumn-style flavour to the spring event. The two products are being offered together at the pop-up, not as an ongoing menu item.
Prime Video says the Rosebery location will also feature immersive touches inspired by the film. The release does not describe those installations in detail, so visitors should expect the confirmed food, drink and giveaway rather than assume any particular activity will be available.
What is The Love Hypothesis about?
Based on Hazelwood’s bestselling novel, The Love Hypothesis follows Olive, a PhD candidate played by Lili Reinhart. Olive wants to convince her best friend Ahn that she has moved on from her crush Jeremy. Her impulsive solution is to kiss Adam Carlsen, a professor with a formidable reputation, in front of Ahn.
Adam agrees to play along with a fake relationship. As Olive and Adam spend more time together, the arrangement begins to blur the line between the convenient story they are telling other people and how they actually feel. The premise brings the romance novel’s academic setting and its fake-dating hook to the screen.
Tom Bateman plays Adam Carlsen. Rachel Marsh portrays Ahn, while Nicholas Duvernay plays Jeremy. The cast and premise mean that viewers familiar with the book will be looking for both the central chemistry and the friendships that drive Olive’s initial decision.
For Australian viewers, the film is a streaming release rather than a cinema outing: it launches on Prime Video on 23 September. The pop-up is confined to Sydney, but the film itself will be available to Prime Video customers globally from that date.
Watch The Love Hypothesis trailer
The official trailer offers the clearest first look at Reinhart and Bateman in the roles. Watch it below without leaving the article.
The timing of the Lune event is designed to coincide with the film’s release day. Anyone planning to visit should note the 12.30pm start, the one-per-person limit and the first-300 allocation. The first-50 merchandise offer is a separate, smaller allocation.
Lune’s collaboration is an unusual local launch for a global streaming title. By tying the pastries to the book’s scientific wordplay, the promotion also speaks directly to readers who know Hazelwood’s original story, while giving newcomers a simple introduction to its tone.
The choice of Rosebery also makes the event a specific destination rather than a nationwide promotion. There is no indication in the announcement that the free offer will be repeated at another Lune store. Fans outside Sydney can still watch the film on its release date, but should not expect the limited-edition food offer to be available elsewhere.
For more TV Central Prime Video news, head to our Prime Video coverage. The film will be available through the public Prime Video service from 23 September.
