Olympic Games Paris 2024 reach 19.5 million Australians – As Australia’s most successful Olympic Games campaign comes to an end, it can be reported that the 9Network’s world-class coverage was broadcast to a National Total Television Reach of 19.5 million across Channel 9, 9Gem and 9Now.
With Team Australia securing a haul of 18 gold medals, it breaks the previous record of 17 set in Athens (2004) and Tokyo (2021).
Records were also broken across television viewing as viewers flocked to witness our elite athletes shine on the global stage.
Week 1 of Nine’s broadcast of the Olympic Games delivered a National Total Television reach of 17.5 million (the highest weekly reach in VOZ history), while Week 2 delivered a National Total Television reach of 16.6 million (the second highest weekly reach in VOZ history).
Since the Opening Ceremony on July 27, the Olympics contributed to a daily average National Total TV Reach of 9.9 million viewers across Channel 9, 9Gem and 9Now.
Paris 2024 has notably connected with Australians aged 16-39, dispelling media myths and proving that those under 40 gravitate towards live broadcast, live streaming, and on-demand TV for shared cultural experiences. This is something only free-to-air television can achieve.
The first week of the Olympics saw 9Now smash records, attracting the highest daily share in VOZ history in the key demo of People 16-39 and a weekly National Total TV Reach for this demographic of more than 4.8 million.
Across the entire duration of the Games, a National Total TV Reach of 5.6 million viewers aged 16-39 tuned into the broadcast.
Australians embraced 9Now in unprecedented numbers. Offering over 40 live streams, along with on-demand and live streaming of Channel 9 and 9Gem, the platform achieved a 16% incremental reach, with 2.7 million viewers tuning in exclusively to the Olympics through 9Now out of an overall National Reach of 7.5 million on Australia’s No. 1 commercial free-to-air streaming platform.
In the crucial demographic of People 25-54, more than 8.1 million viewers tuned into Nine’s coverage of Paris 2024.
The highest rating session of the Games occurred on Day 2, where the Night Session drew a National Total TV Reach of 5.741 million and a National Average Audience of 2.332 million. This session highlighted Mollie O’Callaghan and Ariarne Titmus qualifying for the semi-finals of the Women’s 200m Freestyle.
Michael Healy, Director of Television for Nine, said:
“The Olympics is more than just a sporting event. It’s a cultural phenomenon that resonates deeply with Australians from all walks of life. It unites the nation in a way that few other events can, bringing together millions of viewers across the country. The widespread and enduring engagement across all our platforms is a testament to the unique and powerful connection Australians have with the Games. I am so immensely proud of the outstanding coverage our broadcast team delivered. Bring on the Paralympics in two weeks’ time!”
Nine has all ten of the Top 10 commercial free-to-air programs of the year-to-date, with five of those being Olympic night sessions (other events include State of Origin Games 1-3, State of Origin 1st Pre Match and Australian Open Men’s Final).
The dominance of Nine’s Olympics coverage led to 9News recording its ten highest rating bulletins of the year over the past two weeks.
The Paralympic Games Paris 2024 will be broadcast on the 9Network and 9Now from Thursday, August 29.
Media Release – Nine
Link to 9Now HERE
TV Central Nine content HERE
Olympic Games Paris 2024 reach 19.5 million Australians
About Nine’s Olympic Games Paris 2024 coverage
As we officially enter the Olympic month of July, Australia’s Home of the Olympics, the 9Network, today reveals its full schedule, as well as its hosting and superstar commentator and expert line-up for Paris 2024.
Nine’s coverage begins the week leading into the Opening Ceremony on Monday, July 21, with Today, A Current Affair and 9News broadcasting from Paris – and an Olympic special presentation Let The Games Begin, screening on Wednesday, July 24 on Channel 9 and 9Now.
Following the special, competition kicks off with the Men’s Rugby Sevens and the Men’s Football, both screening from 11.00pm AEST. The following night the Matildas start their Olympic medal campaign. The 9Network’s 24 hour coverage of the Olympic Games starts early on Saturday, July 27 with the Opening Ceremony beginning at 3am AEST and won’t stop until the Closing Ceremony on Monday, August 12.
The two week broadcast will come live from Nine’s state-of-the-art Trocadero studio opposite the Eiffel Tower in Paris.
With 9Now streaming every moment of every event free and in full HD across more than 40 dedicated channels, viewers will experience 24/7 Olympics coverage across Channel 9HD and 9GemHD by Australia’s most accomplished television hosting team:
Channel 9
6.30am-11.00am AEST: Sarah Abo and Karl Stefanovic, as Australia wakes up
11.00am-12.00pm AEST: 9News bulletin
12.00pm-3.00pm AEST: Todd Woodbridge capturing the magic moments of the day
3.00pm-7.00pm AEST: Leila McKinnon and Dylan Alcott as live sport begins
6.00pm-7.00pm AEST: 9News state bulletins
7.00pm-1.00am AEST: Ally Langdon and James Bracey with all the prime-time action
1.00am-6.30am AEST: Eddie McGuire from Paris including competition Finals
9Gem
5.00pm-10.00pm AEST: Sylvia Jeffreys
10.00pm-3.00am AEST: Nick McArdle
3.00am-8.00am AEST: Sam McClure
8.00am-5.00pm AEST: Hosted long-form replays
A superstar expert and commentary team will reveal what it takes to perform on the world’s biggest sporting stage. The lineup includes Cate Campbell, Ian Thorpe, Giaan Rooney, Ellie Cole, Mat Thompson and Roz Kelly taking viewers poolside to be alongside every stroke of what is considered one of Australia’s strongest ever swim teams.
Track and Field events will be led by Gerard Whateley – who will be the 9Network’s voice of athletics – alongside Tamsyn Lewis-Manou, Olympic gold medalist pole vaulter Steve Hooker, Dave Culbert, Olympic four-time gold medalist sprinter Michael Johnson and Tony Jones.
As Team Australia competes through the two week event, viewers will feel they have a front row seat to every moment guided by renowned experts and commentators Cadel Evans, Andrew Gaze, Phil Liggett, Kerri Pottharst, James Tomkins, Sam Fricker, Scott McGrory, Kate Bates, Caroline Buchanan, Mitch Tomlinson, Ryan Williams, Nick Boserio, Georgie Parker, Richard Fox, Andy Raymond, Todd Woodbridge, Drew Mitchell, Sera Naiqama, Grace Gill, Emma Snowsill, Will McCloy, Brenton Speed, Peter Psaltis, Adam Papalia, Russell Mark, Sean Maloney, Annabelle Williams, Matt Hill, Will Davies, Mark Taylor, Sophie Smith, Shane McInnes, and Jenna O’Hea. Biographies and the sports they are commentating/giving expert analysis of can be found in the press kit attached.
Olympic medalist swimmer Cate Campbell – who made national headlines during last month’s Australian Swimming Trials – joins the 9Network as a swimming expert. She will also be a swimming expert for the 9Network’s Paralympics coverage.
“While I might have missed out on being part of the Australia Olympic team and competing in Paris, I am so excited to still be heading over the Games as part of the Channel 9 broadcast team,”
– said Cate.
“This will be the first Olympic Games I have watched since Athens 2004 and I can’t wait to cheer on our swimmers as they hit the pool. I hope Australia falls in love with our swimmers and I look forward to shining a spotlight on the incredible talent we have on the Olympic team.”
Highly regarded sports broadcaster Gerard Whateley will be the 9Network’s voice of athletics, taking on the high profile role during a time of renaissance for our track and field team.
“I’m most looking forward to Track and Field in the iconic Stade De France, which will be the venue for Paris’ biggest sporting and entertainment events,”
– said Gerard.
“After the main stadium in Tokyo was largely empty, the athletes will this time compete in front of 80,000-strong crowds. And while athletics has a galaxy of stars, the face of the sport will be determined by the races at these Olympic Games.”
The Games of the XXXIII Olympiad will unite Australians like never before across an unrivalled platform of television, streaming, Stan Sport, digital publishing and audio, ensuring that viewers, listeners and readers feel like they are in the ultimate front-row seat to every sport and every venue.
