DAZN Upfronts 2027: SureVision partnership expands sports advertising beyond the screen – DAZN Media+ has partnered with SureVision to extend its sports advertising offer into stadium and on-ground inventory.
The partnership gives DAZN Media+ a principal role across SureVision’s in-stadium assets in 2027, including perimeter ribbon signage, scoreboards and wayfinding.
The move is another sign that sports advertising is being packaged as a whole fan journey. DAZN Media+ is positioning the offer as a way for brands to connect stadium exposure, broadcast moments, social conversation and club environments through one commercial relationship.
SureVision represents premium on-ground advertising inventory across Australian venues, including The Gabba and 4 Pines Park, home of the Manly Sea Eagles.
DAZN Media+ says the partnership will help brands amplify on-ground signage beyond the venue, as replays, live coverage and social conversation carry stadium moments to fans watching elsewhere.
Connecting venue and viewing
The company says consultation with clubs, codes and brands identified fragmentation as a recurring challenge in sports advertising.
By bringing broadcast, digital and stadium assets closer together, DAZN Media+ is aiming to make sport easier to buy for advertisers and more valuable for rights holders.
For more Kayo Sports coverage, visit TV Central’s Kayo Sport section. More information about SureVision is available at surevision.com.au.
