Ratings | Tour de France 2024 on SBS viewership reach surpasses 5 million Australians

Tour de France 2024 on SBS viewership reach surpasses 5 million Australians – catch all the action on SBS and SBS on Demand

Key callouts:  

• More than 5 million Australians have tuned into the 2024 Tour de France to date, including more than 1.6 million Australians aged 25-54.
• The Tour De France continues to draw audiences to SBS On Demand; Week 1 of the TDF saw livestreaming hit a year-to-date record average audience, while Week two of the race contributed to SBS On Demand’s second highest average audience for 2024.
• SBS On Demand continues to see strong Total BVOD (Live + VOD) consumption hours. Week 1 saw audiences consumer more than 3 million hours on the platform, while Week 2 saw a total of just over 2.9 million hours consumed).

TV Central SBS content HERE

Link to SBS on Demand HERE

Tour de France 2024 on SBS viewership reach surpasses 5 million Australians

• Monday Ratings – Seven’s Cricket is #1 non news in primetime for overnights, whilst FIFA World Cup is tops in Total TV
• Tuesday Ratings – Seven’s Cricket is #1 non news in primetime for overnights, whilst a repeat of Travel Guides is tops in Total TV
• Friday Ratings – Death is Paradise is #1 non news in primetime for overnights, whilst Woolworths Carols in the Domain is tops in Total TV
• Sunday Ratings – Seven’s Cricket is #1 non news in primetime in overnights, whilst 2022 FIFA World Cup takes Total TV
• Friday Ratings – Woolworths Carols in the Domain is #1 non news in primetime in overnights, whilst a repeat of Vera takes Total TV

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