Tour de France 2024 on SBS viewership reach surpasses 5 million Australians – catch all the action on SBS and SBS on Demand
Key callouts:
- More than 5 million Australians have tuned into the 2024 Tour de France to date, including more than 1.6 million Australians aged 25-54.
- The Tour De France continues to draw audiences to SBS On Demand; Week 1 of the TDF saw livestreaming hit a year-to-date record average audience, while Week two of the race contributed to SBS On Demand’s second highest average audience for 2024.
- SBS On Demand continues to see strong Total BVOD (Live + VOD) consumption hours. Week 1 saw audiences consumer more than 3 million hours on the platform, while Week 2 saw a total of just over 2.9 million hours consumed).
TV Central SBS content HERE
Link to SBS on Demand HERE
Tour de France 2024 on SBS viewership reach surpasses 5 million Australians
