Weber WBBL|10 hits a six as most watched ever across Foxtel Group – The 2024season of the WBBL has become the most watched ever across Foxtel Group platforms Foxtel, Kayo Sports, Foxtel Now, Foxtel Go and BINGE, up 41% year-on-year, and driven by record streaming audiences. It is the fourth consecutive year of growth. In total, 132 million minutes were streamed across the platform.
The thrilling Finals clash between the Melbourne Renegades and Brisbane Heat is in Foxtel Group’s top five of the most watched WBBL matches of all-time.
Foxtel Group, Executive Director – Commercial Sport, Rebecca McCloy said:
“Congratulations to Cricket Australia on a successful decade of WBBL. We’ve are thrilled to have been part of this growth story. It’s great to have such a quality competition as part of our ‘Summer of Cricket’ schedule.”
The most watched match in the regular season to-date was the WBBL|09 Finals rematch between Heat vs Strikers (Game 20), with the most watched teams being the Strikers, Renegades and Scorchers.
Executive General Manager of Big Bash Leagues at Cricket Australia, Alistair Dobson, said:
“The WBBL is the world’s best cricket league for women, delivering top quality cricket for our passionate fan base.
“This year’s record audiences exemplify our broadcast partners’ commitment to the women’s game, producing world class content in prime time, featuring the best players in the best venues.”
Rebecca continued:
“As we have grown our coverage of the WBBL, it is fantastic to see viewing and engagement grow too. We have and will continue to champion women’s sport, providing premium platforms to showcase the talent and competitions. The WBBL’s introduction on BINGE further extends its reach and we’re thrilled the Final, and this season, has been received so positively.”
Foxtel Group’s ‘Summer of Cricket’ continues with exclusive coverage of the Women’s ODI against India kicking off on Thursday 5 December, with the Men’s Second Test of the Australia-India series kicking off on Friday 6 December. The Men’s BBL begins on Sunday 15 December when the five-time BBL champions Perth Scorchers take on the Melbourne Stars.
Media Release – Foxtel
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Weber WBBL|10 hits a six as most watched ever across Foxtel Group
