2024 NAB AFLW season jumps to new streaming highs – The 2024 AFLW season was the highest streamed of all time across Foxtel Group platforms Kayo Sports, Foxtel Go, Foxtel Now and BINGE, up 61% year-on-year. Across the season, 179 million minutes were streamed.
Linear audiences on Foxtel were also up, growing 12% year-on-year. Collectively, across the Foxtel Group, audiences grew 29% year-on-year. The 2024 season was the best performing across Foxtel Group since 2018.
The Final, which saw North Melbourne Kangaroos create history as the first undefeated team across an AFLW and AFL season, also created history as the best performing AFLW Grand Final, lifting 31% year-on-year.
Fox Footy General Manager Michael Neill said: “How fantastic is it to see this sort of growth for women’s sport? I’m thrilled our coverage, and the competition, has been received really well by fans. It shows that our partnership with the AFL, and our commitment to grow women’s sport is working. Congratulations to the AFLW, and the North Melbourne Kangaroos, on what was an incredible season.”
The 2024 season featured five of the top 10 all-time streamed AFLW games across Foxtel Group. These were Grand Final: Kangaroos vs Lions, Rd1 Sydney vs Collingwood, Rd1 Essendon vs Fremantle, Rd1 West Coast vs Richmond and Rd1 Brisbane vs North Melbourne
Michael continued:
“The AFLW and AFL on Fox Footy this year broke records across the board. As we head into 2025, we’re excited to elevate our coverage with more commentators and more ways to bring audiences closer to the action.”
Media Release – Foxtel
Link to Foxtel HERE
Link to AFLW content HERE
2024 NAB AFLW season jumps to new streaming highs
