BBC Studios launches Creator Lab Australia for YouTube creators

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BBC Studios launches Creator Lab Australia for YouTube creators – BBC Studios has launched Creator Lab Australia, a new development program for Australian YouTube creators supported by SBS.

The initiative is aimed at established creators who want to develop digital ideas into stronger content businesses. It also gives Australian creators access to a more traditional screen development pathway, while connecting online talent with BBC Studios, SBS and Changer Studios.

Creator Lab Australia will be delivered with Changer Studios and BBC Studios TalentWorks. It is designed to connect Australian YouTube creators with trusted IP, premium development support and the tools needed to grow ideas for wider audiences.

The program will draw on BBC Studios’ global catalogue, local production experience and relationships with partners including Werner Film Productions, which is part of BBC Studios, and SBS-owned IP.

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How Creator Lab Australia works

The program is split into two stages. The Sprint is a two-day masterclass in Sydney on 21 and 22 September 2026. The Accelerator is an eight-week hybrid program running through October and November 2026.

BBC Studios said the program is part of a push to support digital-first talent and connect creator-led ideas with premium production expertise.

Kylie Washington, EVP and Creative Director of BBC Studios Australia Productions, said the program was about helping creators develop ideas with scale, support and structure.

SBS Head of Unscripted Joseph Maxwell said SBS was pleased to support an initiative that gives Australian creators new ways to develop stories and reach audiences.

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Who can apply?

Applicants must be based in Australia or have the right to work in Australia. They must be aged over 18 and have more than 50,000 YouTube followers, or at least two videos with more than 100,000 views.

Creators also need to show a positive, creative or innovative impact, and must be available for both the Sydney Sprint and the Accelerator program.

Applications close at 11.59pm AEST on Sunday, 6 September. More information is available at Creator Lab Australia.

For more BBC stories, visit TV Central’s BBC section.

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Aaron Ryan

Aaron Ryan

Aaron Ryan is the owner and editor of TV Central, an independent Australian television and media publication. He has more than 25 years of media experience, including work with The Kalgoorlie Miner, ebroadcast, Mumbrella and TV Blackbox. Aaron leads editorial direction for TV Central and writes television news, ratings coverage, interviews, programme features, cinema reviews and podcasts.

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