Tonight | The State of Man on ABC: Marc Fennell enters the manosphere – Marc Fennell follows the algorithm into the online manosphere, where self-styled dating coaches and high-status gurus sell advice about relationships and success. The second episode asks why those messages reach men searching for answers. It airs Tuesday 20 October 2026 at 8pm on ABC, with streaming on ABC iview.
The series’ focus moves from individual ideas about masculinity to the online machinery that promotes and profits from them. Fennell examines both what is being offered and how attention-driven platforms help those claims circulate.
Following the algorithm
As Fennell travels further into the online world, his feed leads him toward questionable relationship advice and the business of attention. The episode looks at the pathways that can bring viewers from broad questions about being a man to prescriptive formulas for status and success. It is a look at the way an online search for identity can become a commercial opportunity.
The business of masculinity
Dating coaches and gurus present themselves as guides to a better social life, selling a particular version of masculinity along the way. Fennell asks why these ideas are landing with a generation of men looking for direction. The documentary connects that question with the incentives of a digital environment that rewards strong claims and keeps viewers moving to the next piece of advice.
The State of Man airs Tuesday 20 October 2026 at 8pm on ABC and streams on ABC iview.
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