Tonight | 7NEWS Spotlight on Channel 7: AI clones enter work and family life – Ashlee Mullany investigates the fast-growing world of digital replicas in 7NEWS Spotlight Investigates: AI Clones. The special airs tonight, Sunday 20 September, at 9.00pm on Channel 7 and 7plus.
AI twins are moving beyond demonstrations. The investigation follows models whose digital likenesses can front fashion campaigns and business leaders who use replicas to deal with colleagues and clients. Each example raises a practical question: how much of a person’s work and identity can be handed to a convincing copy?
The technology also reaches into relationships and grief. Mullany meets a man who regularly has FaceTime conversations with a digital version of his mother, who died in 2022. His experience places the promise of an enduring connection beside the difficulty of knowing what a simulated voice can and cannot replace.
How AI clones are entering everyday life
The report examines an industry creating replicas that look and sound like real people and can act on their behalf. The potential uses range from meetings and emails to virtual friends and romantic companions. What begins as a convenient workplace tool can become a far more personal presence when it carries the likeness of someone close.
By bringing fashion, business and family examples together, the special shows why the debate is not only about what AI can imitate. It is also about consent, trust and the choices people make when a digital likeness can continue to speak and appear after its human subject is gone.
Watch the 7NEWS Spotlight preview on YouTube.
When is 7NEWS Spotlight on Channel 7?
Don’t miss 7NEWS Spotlight Investigates: AI Clones tonight, Sunday 20 September at 9.00pm on Channel 7. Viewers can stream the special on 7plus.
For more coverage, visit TV Central’s Channel 7 news. Watch or catch up through 7plus.
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