Seven, Circana and Experian have announced a new data collaboration for Australian advertising campaigns.
The Seven Network says the deal connects its REDiQ data platform with Circana’s verified purchase data and Experian’s consumer profiling.
It will launch on 17 August 2026. From that date, brands and agencies can build campaigns around shopper behaviour, household traits and lifestyle signals.
The partnership also draws on REDiQ’s base of 15.5 million verified 7plus users. As a result, Seven says brands can plan, target and measure audiences at greater scale.
How the collaboration works
Seven’s Director of Data and Growth, Andrew Brain, said the collaboration tackles a gap in media planning.
Circana provides verified purchase intelligence, Experian helps us understand who they are inside REDiQ, and together that enables us to visualise insights and activate at scale.
Andrew Brain, Seven Director of Data and Growth
Circana ProScores add purchase behaviour, category spend, brand loyalty and switching signals. Meanwhile, Experian adds demographics, household composition, affluence, life stage and lifestyle segments.
REDiQ then gives brands authenticated reach across digital channels. Those channels include 7plus, LiSTNR and digital publishing.
Brain said the model helps advertisers reach high-value shopper segments. It also links media spend to sales outcomes more directly.
Planning, targeting and measurement
According to Seven, the collaboration supports the full campaign cycle.
First, brands can build audience segments from purchase history, household details and category demand. Then, during a campaign, they can match creative and messages to those audience profiles.
After the campaign, brands can compare media exposure with real-world purchase outcomes. Seven says the process can also measure incremental sales lift.
Jarna McLean, Director of Strategic Growth at Circana, said the combined model helps brands move from insight to action faster.
Built on REDiQ’s privacy-first, authenticated data framework, the solution ensures compliant, secure and responsible data use.
Jarna McLean, Circana Director of Strategic Growth
In 2024, Seven launched REDiQ4U for agencies and marketers. The platform gives them direct access to consumer insights.
Next, Seven plans to add digital audio insights from LiSTNR. Therefore, REDiQ4U will draw on more than 3,000 real-world and digital data points.
REDiQ4U already includes partnerships with Westpac DataX, CarExpert, Raiz, Equifax, LandmarksID, Weatherzone and Circana.
For more Seven updates, visit the TV Central Channel 7 archive. More information about Seven’s streaming platform is available at 7plus.
