New Organisational Structure for Prime Video Australia and New Zealand – We wanted to share some news about the new organisation structure for Prime Video Australia and New Zealand. Over the past few years, we’ve seen incredible performances in our region, powered by the strength and vision of our country teams and increased leadership and support from cross-functional centralised teams.
- Hwei Loke has stepped into the role of head of Prime Video Australia and New Zealand, reporting into Magda Grace. An accomplished marketer with over 15 years’ experience, Hwei has spent her career leading cross-functional marketing and creative teams to drive tangible growth across some of the biggest global and local brands including The Walt Disney Company, SBS and Paramount (previously ViacomCBS). Hwei joined the Prime Video Australian team in 2020.
- Hushidar Kharas is transitioning from leading the Prime Video Australia & New Zealand team to take on a new role as head of Global Prime Video Brand and Social Strategy based in the U.S., bringing his extensive experience in brand marketing to this team. Hushi was employee #1 for Prime Video Australia & New Zealand.
- In addition, to these changes in Australia and New Zealand, Mark Shopiro will step into the role of head of Prime Video in Canada. Dan Slepak will step into the newly created role of head of marketplace, Canada, Australia, and New Zealand. Both Mark and Dan will be reporting into Magda Grace.
Hwei Loke BIO:
As head of Prime Video Australia & New Zealand, Hwei Loke is in charge of Prime Video across both countries. Hwei joined Prime Video in August 2020 and her new role encompasses customer growth and engagement, local marketing and portfolio management, live sports, and internal partnerships and sees her leading all Australian Amazon Originals releases, international Amazon Originals releases in regions, Amazon Exclusives, third party licensed content.
Hwei’s role is to lead a customer-obsessed team, and ensure a curated offering for Australian and New Zealand Prime members.
An accomplished marketer with over 15 years’ experience, Hwei has spent her career leading cross-functional marketing and creative teams to drive tangible growth across some of the biggest global and local brands including The Walt Disney Company, SBS and Paramount (previously ViacomCBS).
With a passion for media and entertainment, Hwei has spearheaded groundbreaking campaigns across APAC that have garnered industry recognition and have been dedicated to enhancing consumer awareness, consideration, conversion, engagement, and retention. Prior to her role at Prime Video, Hwei spent five years leading consumer marketing for Disney Media Networks in Southeast Asia managing all brand, creative, social media and communications for Disney Channels, Fox Sports, Fox Movies and National Geographic.
Media Release – Prime Video
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New Organisational Structure for Prime Video Australia and New Zealand
