Erin Williams BBC Studios appointment – BBC Studios has appointed Erin Williams as Senior Vice President, Advertising Sales and StoryWorks, Asia Pacific.
Based in Singapore, Williams will lead BBC Studios’ advertising sales strategy across the Asia Pacific region, including Japan, Australia and New Zealand.
The role will see Williams oversee the company’s regional sales organisation and work to accelerate revenue growth, strengthen client relationships and expand BBC Studios’ advertising and branded content offering across platforms.
Williams joins BBC Studios with senior leadership experience across global media and advertising, including roles at CNN, Time Warner and Fox Sports.
BBC Studios said the appointment represents a strategic investment in its advertising business in APAC, reinforcing its ambition to grow its commercial footprint and deepen partnerships with brands across the region.
BBC Studios Advertising Sales
James Wildbore, Global SVP and GM, Advertising Sales, BBC Studios, said Williams brings outstanding leadership experience and regional knowledge to the role.
“Erin brings outstanding leadership experience, deep regional knowledge and a clear commercial vision. Her appointment marks an important step in strengthening our advertising capabilities in APAC and positions us for continued growth across the region.”
Williams said she was thrilled to be joining the APAC team at BBC Studios.
“As one of the most iconic and powerful brands in the world, I’ve long admired the strength of BBC Studios’ content, impact and reputation amongst audiences and partners alike. I’m absolutely thrilled to be joining the APAC team, working together to evolve and grow advertising partnerships with smart and influential creative solutions.”
Williams will work closely with BBC Studios’ global and regional leadership as the business continues to develop integrated advertising solutions across the region.
Media Release – BBC Studios
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