Ratings | Adelaide Test scores big on Seven – Australia’s Ashes victory reaches 7.65 million on Seven and 7plus Sport
The third Ashes Test between Australia and England spun big audience numbers for Seven and 7plus Sport, drawing 7.65 million viewers over five days.
The Adelaide Test, which saw Australia retain the Ashes, scored an average national total TV audience of 1.08 million, up 35% on last year’s Third Test between Australia and India. On 7plus Sport, 181,000 tuned in on average to each session across the five days, which was up 199% year-on-year. Day 5 had a total reach of 3.46 million, with a total TV audience of 1.28 million.*
The highest rated session was Day 4, Session 3 (Saturday), which was the #1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers, with a national reach of 2.91 million and a total TV audience of 1.48 million, up 94% year-on-year. Day 2, Session 3 (Thursday) was also the #1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers, reaching 2.7 million, with a total TV audience of 1.32 million, up 2%.
Seven Network Head of Cricket, Joel Starcevic, said:
“The Adelaide Test delivered outstanding viewing figures, with Australians again turning to Seven and 7plus in huge numbers to watch a thrilling contest and another dominant Australian performance at Adelaide Oval.
“Record crowds were treated to a brilliant display from hometown heroes Alex Carey and Travis Head, as Australia retained the Ashes in unforgettable fashion.
“With momentum firmly on their side, all eyes now turn to the Boxing Day Test, where Australia will look to maintain their dominance and England will be desperate to avoid a 5-0 result, all live and free on Seven and 7plus Sport,” he said.
The Seven Network is having its best start to a summer of cricket ever, reaching 11.6 million Australians so far. The first three Tests had an average total TV audience of 1.14 million nationally, up 44% year-on-year, while streaming on 7plus Sport is up 206%.
The First Test, at Optus Stadium in Perth last month, reached 6.2 million Australians and had an average total TV audience of 1.15 million across the sessions, up 57% on last year.
Across the two days, an average of 186,000 people streamed each session on 7plus Sport, which was up 232% on last year.
The Second Test at The Gabba reached 8.06 million Australians across Seven and 7plus, with an average total TV audience of 1.21 million, up 6% on the First Test and 36% higher than last year’s Second Test between Australia and India. The audience on 7plus Sport was up 178% year-on-year.
The Big Bash League (BBL) has also started its season strong, with its total TV audience up 3% year-on-year and streaming up 120% on 7plus Sport. The highest rated match was last Thursday’s clash between the Melbourne Stars and Hobart Hurricanes, which reached 2.35 million and had a total TV audience of 741,000.
The Adelaide Test ratings:
- Day 4, Session 3 (Saturday):#1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.91 million, national audience 1.48 million – up 94% year-on-year.
- Day 2, Session 3 (Thursday):#1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.7 million, national audience 1.32 million – up 2% year-on-year.
- Day 3, Session 3 (Friday):#1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.63 million, national audience 1.3 million – up 475% year-on-year.
- Day 4, Session 2 (Saturday): National reach 2.26 million, national audience 1.22 million – up 112% year-on-year.
- Day 1, Session 3 (Wednesday): National reach 2.43 million, national audience 1.09 million
- Day 4, Session 1 (Saturday): National reach 1.92 million, national audience 975,000
- Day 3, Session 2 (Friday): National reach 1.87 million, national audience 996,000
- Day 2, Session 2 (Thursday): National reach 1.84 million, national audience 988,000
The Ashes
The Ashes continues on Boxing Day, with the Fourth Test at the Melbourne Cricket Ground starting at 9.30am AEDT, live and free on Seven, 7mate and 7plus Sport.
The Fifth Test is at the Sydney Cricket Ground from 4 January, and will be live and free on
Seven, 7mate and 7plus Sport. Coverage starts at 9.30am AEDT on all five days.
Media Release – Seven
Link to 7plus HERE
TV Central Cricket content HERE
Ratings | Adelaide Test scores big on Seven
