Kayo Sports launch 'Don't Miss A Thing' cricket campaign

Kayo Sports launch ‘Don’t Miss A Thing’ cricket campaign – Kayo SPORTS has today unveiled a first look at its new ‘Don’t Miss A Thing’ brand campaign, showing Aussies that with Kayo SPORTS they can enjoy all the live action across what’s set to be the biggest Summer of sport.

Headlined by one of sport’s greatest rivalries – The Ashes between Australia and England plus a home white ball cricket series against India – the new campaign highlights that with the range, flexibility and convenience Kayo SPORTS offers, fans can watch when they want, where they want, and how they want all summer long.

Group Managing Director, Marketing and Revenue, Dani Simpson said:

“The upcoming summer of sport on Kayo SPORTS is truly unmissable. We also know the festive period is an extremely busy time for Aussies – balancing Christmas parties, travel, and family commitments. Our ‘Don’t Miss A Thing’ campaign shows that fans don’t have to choose between celebrating and catching the action. With Kayo SPORTS, every big sporting moment this summer will be in one place, ready to stream on your phone, tablet, or TV, meaning you won’t miss a minute of the action.”

The campaign highlights the unrivalled breadth of sport available on Kayo SPORTS this summer including – BBL and WBBL, Formula 1®, Supercars, Constellation Cup Netball, NFL, UFC, Golf, NBL and NBA.

Concepted and produced by BALBOA, Foxtel Group’s creative agency, the campaign features a mix of athletes and Fox Sports talent led by Kayo SPORTS brand ambassador Adam Gilchrist, with World Cup hero Travis Head fronting the dedicated cricket creative.

With a packed calendar, cricket once again takes centre stage on Kayo SPORTS this summer. A dedicated cricket TVC highlights the unmissable action, including exclusive series Australia v India ODI and T20 Series, Australia v New Zealand T20 Series, every ball of the BBL and WBBL and the big one, The Men’s Ashes all live and in 4K.

Alongside, Gilchrist and Head, the cricket execution features Alyssa Healy, plus a cast of cross-sport stars, Ebony Marinoff (AFLW), Andrew Voss (Fox League), Amy Parmenter (Netball), Sarah Hosking (AFLW), Zach Merrett (AFL), Chris Goulding (NBL), Jahrome Hughes (NRL), Jimmy Crute (UFC), Josh King (NRL), Thomas Randle (Supercars) and Leigh Montagna (Fox Footy).

BALBOA Executive Creative Director, Guy Sawrey-Cookson, said:

“With ‘Don’t Miss A Thing’, we wanted to capture the scale and excitement of Kayo SPORTS summer offering – a season where fans genuinely risk missing out if they’re not watching. The creative brings together some of the country’s biggest athletes and Fox Sports talent in one dynamic campaign, showcasing not just cricket, but the incredible breadth of sport Kayo SPORTS with deliver this summer.

“From Travis Head and Adam Gilchrist leading our cricket story, through to stars from the AFLW, NRL, Supercars, UFC and beyond – the campaign is designed to show that no matter what you’re into, Kayo SPORTS is the only place where you won’t miss a moment.”

The new ad creative will rollout nationally from Sunday, October 12, spanning TV, online video, social, OOH, print, radio and cinema.