Ratings | Geelong’s win a ratings victory for Seven

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Geelong’s win a ratings victory for Seven – Preliminary Final draws Seven’s biggest AFL audience this year.

More than 3.14 million people tuned in to watch Geelong’s victory over Hawthorn in Friday night’s AFL Preliminary Final on Seven, 7mate and 7plus Sport.

Last night’s game was the biggest AFL audience this season, with an average national total TV audience of 1.3 million, up 8% on the first Preliminary Final of 2024. On 7plus Sport, more than 180,000 tuned in, which was the biggest 7plus audience this season.

Seven’s Head of AFL and Sport Innovation, Gary O’Keeffe, said:

“What a night of footy. Almost 100,000 passionate fans packed the MCG to see two great rivals battle it out on the hallowed turf, and the atmosphere was absolutely electric.

“Patrick Dangerfield wound back the clock with a monster performance, while Bailey Smith showed exactly why he’s a Brownlow favourite. With the crowd in full voice, the stadium sounded incredible – that’s finals footy at its very best.

“We’re proud to make every final accessible to all Australians, live and free on Seven and 7plus Sport.

“There’s still plenty more to come, with today’s blockbuster Collingwood v Brisbane Lions Preliminary Final from 4.00pm AEST, plus all the AFLW Round Six action tomorrow, along with the VFL, SANFL and WAFL Grand Finals. There’s something for every footy fan, right here on Seven and 7plus Sport.”

Seven’s coverage of the 2025 AFL Premiership Season has reached more than 15.8 million Australians on Seven and 7plus Sport so far this year, which is up on the same time last season. 

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The Finals series continues today, with Collingwood taking on the Brisbane Lions live and free from the MCG on Seven, 7mate and 7plus Sport from 4.00pm AEST.

Media Release – Seven

Link to 7plus HERE

TV Central AFL content HERE

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Geelong’s win a ratings victory for Seven

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Aaron Ryan

Aaron Ryan

Aaron Ryan is the owner and editor of TV Central, an independent Australian television and media publication. He has more than 25 years of media experience, including work with The Kalgoorlie Miner, ebroadcast, Mumbrella and TV Blackbox. Aaron leads editorial direction for TV Central and writes television news, ratings coverage, interviews, programme features, cinema reviews and podcasts.

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