Analysis for Total TV (25 October, 2022) and Overnight (1 November, 2022) ratings.
TOTAL TV
The Block was the #1 program in the Total TV report for last Tuesday with an audience of 1,524 000, an increase of 32%. Nine News was #5 for the night at 1,066 000 viewers, an uplift of 4%, whilst the 6:30pm half hour of Nine News did even better placing at #4 with 1,095 000 viewers. A Current Affair was up 7% to 1,036 000. A repeat of Travel Guides sat at 556 000, up 10%. Nine aired a Budget special to 513 000 viewers, up 6%. An ICC Men’s T20 World Cup 2022 match between Australia and Sri Lanka was watched by 380 000, up 8%. Earlier in the day, Hot Seat (5pm) was on 339 000. up 5%, whilst the 5:30pm portion of the show had 524 000 viewers, up 4%. Nine’s Afternoon News had 352 000, up 3%, whilst Tipping Point continues to perform well at 432 000, up 7%. Today added 7%, for a total audience of 326 000.
Seven News was #2 for the night, behind The Block with 1,432 000 viewers, up 3%, whilst the 6:30pm half hour was #3 at 1,407 000, also up 3%. Home and Away is now second in the slot at #7 with 904 000, up 22%. Dogs Behaving (Very) Badly did good business for Seven with 575 000, up 10%. The Good Doctor was up a massive 42% to 502 000 and is now in front of The Cheap Seats. Earlier in the day, The Chase Australia (5pm) did 474 000, up 3%, whilst the 5:30pm half hour did 756 000, also up 3%. Seven News at 4 was on 280, 000, up 3%, whilst Seven News at 4:30 did 300 000, up 3% as well. Sunrise lifted 4% to 391 000.
10 News First was up 2% to 346 000.The Project at 7pm rose 4% to 391 000. The Traitors looks much healthier in Total TV at 471 000, up 33%/ The Cheap Seats rose 17% to 477 000.
ABC News was on 888 000, up 3%. There were a number of Federal Budget segments with The Treasurer’s Speech on 753 00, up 5%, Budget Special on 563 000, up 5% and Reaction/Analysis on 387 000, up 7%.
OVERNIGHT RATINGS
Multi-Channels
Winner: 9Gem (7.6%)
Second: 7two and 10 Bold (3.1%)
Analysis
Nine News placed #5 last night with an audience of 759 000 with no wins in any of the capital cities. Nine News 6:30 had 753 000 with a small win in Sydney. A Current Affair won the 7pm slot with 568 000. Travel Guides (repeat) came into the line-up with 437 000. The movie Vacation had 199 000. Nine News Late had 96 000, whilst Skin A+E had 44 000 late night viewers.
Seven News was #2 in the rankings but #1 in primetime with wins in all markets at 897 000. Seven News at 6:30 had 876 000 and would have won in all markets, but missed out in Sydney by 7000 viewers. Home and Away was on 455 000 and placed third in the slot, but will see significant gains in Total TV. Dogs Behaving (Very) Badly had 342 000 at 7:30pm. The Good Doctor had 208 000 viewers, whilst the interesting 10 Years Younger in 10 Days UK had 127 000 viewers. The Latest: Seven News was on 87 000, whilst 57 000 stayed up late to watch a new episode of Chicago Fire.
10 had the Melbourne Cup with 1,024 000 watching the actual race and 882 000 watching the presentation segment. The Melbourne Cup gave 10 News First a boost at 317 000. The Project at 6:30pm had 271 000, but that increased to 358 000 at 7pm. The Traitors also received a bump last night at 309 000. The Cheap Seats sat on 338 000 viewers. The new episode of NCIS had 149 000, whilst the late night repeat had 86 000.
ABC News had 556 000, whilst 730 was watched by 459 000. Stuff the British Stole had 444 000. Magda’s Big National Health Check was watched by 413 000.
How the Networks Analysed their Own Performance
NINE
PERFORMANCE HIGHLIGHTS:
- 9Network wins Tuesday with all key demos and Total People
- Channel 9 wins Tuesday with Total People, People 25-54 and GS + Child
- Channel 9 took out the top 3 programs streamed on catch-up yesterday with the Block and Love Island Australia
- Love Island Australia recorded a VOD BVOD Audience of 73,000 an increase of +119% YoY
- Travel Guides was a timeslot winner with People 25-54 and GS+Child in the 5 City, East Coast, Sydney, Brisbane, Adelaide and Perth.
- Travel Guides recorded a Live BVOD Audience of 26,000.
- A Current Affair was a timeslot winner with with Total People across the 5 City, East Coast, Sydney, Melbourne, Brisbane and Adelaide.
- 9News a timelsot winner with People 25-54 and 16-39 in Sydney and Adelaide.
- ICC Men’s T20 World Cup: England v New Zealand the highest ranking multi-channel program of the day
Today Show a timeslot winner for Total People in Brisbane
SEVEN
TEN
LAST NIGHT
Overnight ratings Tuesday, 1 November 2022.
BY THE NUMBERS
- Melbourne Cup Carnival: Lexus Melbourne Cup – Race: 1.5 million viewers nationally. Peaked at 1.44 million.
- Melbourne Cup Carnival: Lexus Melbourne Cup – Race: #1 program, #1 in under 50s, 25 to 54s and 16 to 39s.
- Melbourne Cup Carnival: Lexus Melbourne Cup – Presentation: 1.24 million viewers nationally. Peaked at 1.52 million.
- Melbourne Cup Carnival: Lexus Melbourne Cup – Presentation: #2 program in under 50s, 25 to 54s and 16 to 39s.
- Melbourne Cup Carnival: Lexus Melbourne Cup – Mounting Yard: 1.07 million viewers nationally. Peaked at 1.23 million.
- Melbourne Cup Carnival: Lexus Melbourne Cup – Mounting Yard: #3 program in under 50s, #4 in 16 to 39s and #5 in 25 to 54s.
- The Cheap Seats: #1 entertainment show in 25 to 54s.
- The Traitors: #1 entertainment show in 16 to 39s.
- 10: #1 channel in 16 to 39s.
Network 10 (10 + 10 Bold + 10 Peach + 10 Shake):
- #2 network in under 50s, 25 to 54s and 16 to 39s.
- Up 17% week-on-week.
- Up 26% in 16 to 39s, 24% in under 50s and 14% in 25 to 54s.
- #1 in day time (9am to 6pm) with a 49.6% commercial share.
- 57.8% commercial share in under 50s in day time, 56.8% in 25 to 54s and 56.3% in 16 to 39s.
- 10: #1 channel in 16 to 39s.
- 10: #2 channel in under 50s and 25 to 54s.
- 10: Up 21% week-on-week.
- 10: Up 25% in under 50s, 24% in 16 to 39s and 21% in 25 to 54s.
- 10: #1 in day time (9am to 6pm) with a 43.9% commercial share.
- 10: 53.8% commercial share in 16 to 39s in day time, 53.2% in under 50s and 50.9% in 25 to 54s.
- 10 Peach: Up 5% week-on-week and 21% in its key demo of 16 to 39s.
- 10 Bold: Up 19% week-on-week and 9% in its key demo of over 40s.
Melbourne Cup Carnival: Lexus Melbourne Cup – Race:
- 1.5 million viewers nationally (Metro, Regional and 10 Play live stream). Peaked at 1.44 million (not including 10 Play live stream).
- 1.02 million metro viewers. Peaked at 1.09 million.
- #1 program.
- #1 program in under 50s, 25 to 54s and 16 to 39s.
- #1 in its timeslot.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
- 70.9% commercial share.
- 81.7% commercial share in 16 to 39s, 75.6% in under 50s and 75% in 25 to 54s.
Melbourne Cup Carnival: Lexus Melbourne Cup – Presentation:
- 1.24 million viewers nationally. Peaked at 1.52 million.
- 882,000 metro viewers. Peaked at 1.14 million.
- #2 program in under 50s, 25 to 54s and 16 to 39s.
- #3 program of the day.
- Up 17% in 16 to 39s compared with 2021, up 7% in 25 to 54s and 5% in under 50s.
- #1 in its timeslot.
- 68.2% commercial share.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
- 83.2% commercial share in 16 to 39s, 76.5% in under 50s and 76.2% in 25 to 54s.
Melbourne Cup Carnival: Lexus Melbourne Cup – Mounting Yard:
- 1.07 million viewers nationally. Peaked at 1.23 million.
- 735,000 metro viewers. Peaked at 923,000.
- #3 program in under 50s, #4 in 16 to 39s and #5 in 25 to 54s.
- Up 19% in 16 to 39s compared with 2021, 6% in 25 to 54s.
- #1 in its timeslot.
- 65.1% commercial share.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
- 72.6% commercial share in 16 to 39s, 67.7% in under 50s and 66.5% in 25 to 54s.
Melbourne Cup Carnival: Lexus Melbourne Cup – Late:
- 580,000 viewers nationally. Peaked at 925,000.
- Up 9% in 25 to 54s on 2021, 5% in 16 to 39s.
- #1 in its timeslot.
- 43.2% commercial share.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
- 58.6% commercial share in 16 to 39s, 56.5% in under 50s and 51.4% in 25 to 54s.
The broadcast audience of the Lexus Melbourne Cup across the day was up 17% in 16 to 39s and 11% in 25 to 54s compared with 2021.
The Cheap Seats:
- 444,000 viewers nationally. Peaked at 554,000.
- Up 6% week-on-week.
- #1 entertainment show in 25 to 54s, #2 in under 50s, #2 in 16 to 39s.
- #1 in its timeslot.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
- 30.8% commercial share in 16 to 39s, 30.4% in 25 to 54s.
The Project 7pm:
- 481,000 viewers nationally. Peaked at 590,000.
- Up 37% week-on-week.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
- The Project 6.30pm: Up 61% week-on-week.
- The Project full hour: Up 49% week-on-week.
The Traitors:
- 414,000 viewers nationally. Peaked at 594,000.
- Biggest audience of the year.
- Up 19% week-on-week.
- #1 entertainment show in 16 to 39s.
- #2 entertainment show in under 50s and 25 to 54s.
- #1 in its timeslot in 16 to 39s.
- #2 in its timeslot in under 50s and 25 to 54s.
10 News First:
- 450,000 viewers nationally. Peaked at 540,000.
- Up 26% week-on-week.
- #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
OzTam Information
