Olympic Games Paris 2024 delivers audiences for brands – As Team Australia’s gold rush continues, Nine’s broadcast of the Olympic Games Paris 2024 has now reached 14.8 million Australians. While 9Now has delivered record audiences across the first four days of the Games, Channel 9 and 9Gem are the powerhouse that is delivering almost 75% of the total audience.
As the competition enters its fifth day, Nine’s 24/7 coverage of Olympics on Channel 9 and 9Gem has reached 12.2 million Australians, once again proving that television is the best way to build reach at speed, bringing the nation together as our athletes strive for Olympic glory.
Nine’s broadcast of Paris 2024 has shown the combination of live broadcast television, live streaming and on demand television – Total Television – is the most powerful way to reach audiences at scale. It delivers a better ROI than any other platform and it makes other channels work harder.
On Day 3, prime time on Channel 9 and 9Gem delivered a 61.6% share of People 25-54 and a massive 67% share of People 16-39 across the 5 City Metro, illustrating the power of live broadcast television to deliver audiences at scale.
Days 1-3 has achieved a National Total TV Reach of 14.8 million, with Nine delivering its highest reach in VOZ history across live broadcast, live streaming and on demand television.
The Olympics is delivering a powerful lead in to Nine’s 6pm news bulletin with 9News delivering its highest daily audiences this year on Day 3. 9News delivered a Total TV audience of 1.6m and its highest 9Now audience ever with a massive 212,000 people watching on 9Now.
Nine’s Chief Sales Officer, Michael Stephenson, said:
“The Olympic Games are proving the power of Total TV. The audiences are huge. No one can argue that the most powerful place to advertise is across live broadcast, live streaming and on demand television.”
“The live broadcast audiences are the foundation, delivering 75% of our Total TV audience. 9Now is delivering incremental reach of close to 20% and 50% of our 9Now audience is under 40. Nine and 9Now are the super couple. The best of broadcast and the best of digital.”
“The best part of this is, this isn’t an Olympics thing. This is a television thing. Total Television is here. If you buy the platforms together it will deliver better results than social video. If you are an advertiser, you should be increasing your investment in live broadcast, increasing your investment in live streaming and increasing your investment in on demand TV. Those that are, are getting better business results.”
LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW – EVERY OLYMPIC EVENT STREAMED LIVE AND FREEWITH REPLAYS AND EVERY BIG AUSTRALIAN MOMENT ON 9NOW
Media Release – Nine
Link to 9Now HERE
TV Central Nine content HERE
Olympic Games Paris 2024 delivers audiences for brands
About Nine’s Olympic Games Paris 2024 coverage
As we officially enter the Olympic month of July, Australia’s Home of the Olympics, the 9Network, today reveals its full schedule, as well as its hosting and superstar commentator and expert line-up for Paris 2024.
Nine’s coverage begins the week leading into the Opening Ceremony on Monday, July 21, with Today, A Current Affair and 9News broadcasting from Paris – and an Olympic special presentation Let The Games Begin, screening on Wednesday, July 24 on Channel 9 and 9Now.
Following the special, competition kicks off with the Men’s Rugby Sevens and the Men’s Football, both screening from 11.00pm AEST. The following night the Matildas start their Olympic medal campaign. The 9Network’s 24 hour coverage of the Olympic Games starts early on Saturday, July 27 with the Opening Ceremony beginning at 3am AEST and won’t stop until the Closing Ceremony on Monday, August 12.
The two week broadcast will come live from Nine’s state-of-the-art Trocadero studio opposite the Eiffel Tower in Paris.
With 9Now streaming every moment of every event free and in full HD across more than 40 dedicated channels, viewers will experience 24/7 Olympics coverage across Channel 9HD and 9GemHD by Australia’s most accomplished television hosting team:
Channel 9
6.30am-11.00am AEST: Sarah Abo and Karl Stefanovic, as Australia wakes up
11.00am-12.00pm AEST: 9News bulletin
12.00pm-3.00pm AEST: Todd Woodbridge capturing the magic moments of the day
3.00pm-7.00pm AEST: Leila McKinnon and Dylan Alcott as live sport begins
6.00pm-7.00pm AEST: 9News state bulletins
7.00pm-1.00am AEST: Ally Langdon and James Bracey with all the prime-time action
1.00am-6.30am AEST: Eddie McGuire from Paris including competition Finals
9Gem
5.00pm-10.00pm AEST: Sylvia Jeffreys
10.00pm-3.00am AEST: Nick McArdle
3.00am-8.00am AEST: Sam McClure
8.00am-5.00pm AEST: Hosted long-form replays
A superstar expert and commentary team will reveal what it takes to perform on the world’s biggest sporting stage. The lineup includes Cate Campbell, Ian Thorpe, Giaan Rooney, Ellie Cole, Mat Thompson and Roz Kelly taking viewers poolside to be alongside every stroke of what is considered one of Australia’s strongest ever swim teams.
Track and Field events will be led by Gerard Whateley – who will be the 9Network’s voice of athletics – alongside Tamsyn Lewis-Manou, Olympic gold medalist pole vaulter Steve Hooker, Dave Culbert, Olympic four-time gold medalist sprinter Michael Johnson and Tony Jones.
As Team Australia competes through the two week event, viewers will feel they have a front row seat to every moment guided by renowned experts and commentators Cadel Evans, Andrew Gaze, Phil Liggett, Kerri Pottharst, James Tomkins, Sam Fricker, Scott McGrory, Kate Bates, Caroline Buchanan, Mitch Tomlinson, Ryan Williams, Nick Boserio, Georgie Parker, Richard Fox, Andy Raymond, Todd Woodbridge, Drew Mitchell, Sera Naiqama, Grace Gill, Emma Snowsill, Will McCloy, Brenton Speed, Peter Psaltis, Adam Papalia, Russell Mark, Sean Maloney, Annabelle Williams, Matt Hill, Will Davies, Mark Taylor, Sophie Smith, Shane McInnes, and Jenna O’Hea. Biographies and the sports they are commentating/giving expert analysis of can be found in the press kit attached.
Olympic medalist swimmer Cate Campbell – who made national headlines during last month’s Australian Swimming Trials – joins the 9Network as a swimming expert. She will also be a swimming expert for the 9Network’s Paralympics coverage.
“While I might have missed out on being part of the Australia Olympic team and competing in Paris, I am so excited to still be heading over the Games as part of the Channel 9 broadcast team,”
– said Cate.
“This will be the first Olympic Games I have watched since Athens 2004 and I can’t wait to cheer on our swimmers as they hit the pool. I hope Australia falls in love with our swimmers and I look forward to shining a spotlight on the incredible talent we have on the Olympic team.”
Highly regarded sports broadcaster Gerard Whateley will be the 9Network’s voice of athletics, taking on the high profile role during a time of renaissance for our track and field team.
“I’m most looking forward to Track and Field in the iconic Stade De France, which will be the venue for Paris’ biggest sporting and entertainment events,”
– said Gerard.
“After the main stadium in Tokyo was largely empty, the athletes will this time compete in front of 80,000-strong crowds. And while athletics has a galaxy of stars, the face of the sport will be determined by the races at these Olympic Games.”
The Games of the XXXIII Olympiad will unite Australians like never before across an unrivalled platform of television, streaming, Stan Sport, digital publishing and audio, ensuring that viewers, listeners and readers feel like they are in the ultimate front-row seat to every sport and every venue.
