10 Play breaches gambling advertising rules – The Australian Communications and Media Authority (ACMA) has found streaming service 10 Play, provided by Network Ten Pty Ltd, breached gambling advertising rules by presenting gambling advertisements outside allowed times during two live-streamed sports events.
The ACMA investigated 10 Play following complaints from a viewer relating to live streams on 14 October 2023 of the A-League Women’s Central Coast Mariners v Newcastle Jets match and a Socceroos friendly match against England.
Gambling advertisements must not be shown by online content providers during live sport events between 5am and 8.30pm, including in the five minutes before and after the event. The international match was shown early in the morning of 14 October, while the Women’s A-League match was live streamed that afternoon, when restrictions applied.
Authority Member Carolyn Lidgerwood said Network Ten must do better to ensure its gambling advertising placements comply with legal requirements.
“These rules are in place to minimise potential harm caused by gambling promotional content,” Ms Lidgerwood said.
“Streaming services are expected to have systems in place to provide their ads in line with the law.”
The ACMA has issued Network Ten with a formal warning as a result of the contraventions.
“This is the first time Ten has breached the rules around gambling advertising in live sports and it has co-operated with us throughout our investigation.”
Ten advised the breach was due to an error in a manual coding process and it has now upgraded its processes to provide more automation around the scheduling of gambling ads.
The ACMA may undertake further enforcement action if Ten again breaches the gambling ad rules for online content providers.
MR 21/2024
Media Release – ACMA
Link to ACMA HERE
TV Central ACMA content HERE
10 Play breaches gambling advertising rules
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