Paramount ANZ And Flinders + Co. Kids Partner On New PAW Patrol Branded Healthy And Mighty Meat Products To Help Parents And Guardians Entice Fussy Eaters With Nutritious Dinner Time Options.
Paramount Australia and New Zealand (ANZ), and Australian premium food production and distribution company Flinders + Co., have partnered on a new range of healthy meat products with a little help from the heroic rescue pups of Nickelodeon’s hit series PAW Patrol, produced by Spin Master Entertainment.
Available now from Coles, the PAW Patrol branded range makes dinner time easy for pawrents, as well as fun and healthy for kids with products that are low in sodium, gluten free and contain up to 30% vegetables including:
- beef sausages with 20% less sodium and 30% vegetables.
- beef meat balls with 30% vegetables.
- chicken and cheese sausages with 20% less sodium and 20% vegetables.
“We know parents need all the help they can get to encourage kids to eat healthy foods at dinner time, so we’re delighted to have the fun and friendly pups of PAW Patrol lend a hand,” said Venetia Davie, Vice President, Paramount Consumer Products, UK, Ireland, Israel and ANZ.
“Equally, Flinders + Co. are the ideal partner for us as their family focus, farming heritage and premium products means our partnership is delivering high quality, delicious and nutritious food that kids love and parents can trust,” said James Madden, Managing Director Flinders + Co.
“We’re proud to launch our new Flinders + Co. kids range with products that are designed by parents for parents with the little ones in mind.”
Madden added:” As a father of two young daughters, I know firsthand how tricky dinner time can be and how hard it is to find products that are easy, quick, and healthy. So, it was these two consumer problems that served as the inspiration for our inaugural PAW Patrol range. We’re proud to have designed a range of meat products that are healthy and nutritionally balanced for kids and with a little help from the pawsome pups we’re sure kids will eat (and finish!) their dinner.”
The protein-packed meat range is available nationally throughout Coles stores in the meat BBQ aisle or via their online shopping platforms.
Parents and guardians will have an opportunity to enter a fun colouring – in competition via social media with a chance to win one of 10 pawsome PAW Patrol showbags each month.
For more information visit https://www.flinders.co/kids/.
Media Release – Paramount
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