10 Delivers Record Streaming Year and Strong H1 Ratings Results – 10 has delivered its biggest ever streaming year, with the network reporting a strong first half of 2026 across entertainment, comedy, sport and news.
According to the network, 10 Streaming is up 34% year-on-year and now reaches 3.4 million Australians per month.
The result comes as several of 10’s key programs achieved record streaming audiences. That list includes MasterChef Australia, Have You Been Paying Attention?, The Cheap Seats, Gogglebox, I’m A Celebrity… Get Me Out Of Here!, Taskmaster and the Formula 1® Qatar Airways Australian Grand Prix 2026.
In total TV, 10 also pointed to year-on-year audience growth for MasterChef Australia, Have You Been Paying Attention?, The Cheap Seats, I’m A Celebrity… Get Me Out Of Here!, Taskmaster and 10’s Late News.
10 Streaming delivers record growth
10 Streaming delivered its biggest year ever in the first half of 2026.
The platform reached 3.4 million Australians per month, up 34% year-on-year.
Its top shows included MasterChef Australia, Australian Survivor, The Bold and The Beautiful, The Traitors UK/US and Race Across The World.
The network also reported that six of the top 15 regular entertainment shows in 25 to 54s came from 10.
Those shows were Have You Been Paying Attention?, I’m A Celebrity… Get Me Out Of Here!, MasterChef Australia, Australian Survivor, Taskmaster and The Cheap Seats.
In 16 to 39s, 10 had five of the top 15 regular entertainment shows.
Those programs were Have You Been Paying Attention?, Taskmaster, I’m A Celebrity… Get Me Out Of Here!, Australian Survivor and MasterChef Australia.
Paramount highlights strong audience connection
Tamara Simoneau, VP Content, Paramount Australia, said 10’s results reflected the audience connection across entertainment, comedy and sport.
“Aussies are hungry for content that makes them feel something and we aim to deliver – with the warmth and joy of MasterChef Australia, the edge-of-your-seat tension of Australian Survivor: Redemption, or the belly laughs courtesy of our hit comedies like Have You Been Paying Attention?, The Cheap Seats and Gogglebox.
“These shows are entwined into the lives and weekly rhythm of fans and that’s a privilege we don’t take lightly. Add in the roar of Formula 1 and the passion we all share for the Matildas and Socceroos, and you see an audience that is showing up, leaning in, and coming back.
“And there’s more to come in the second half of the year with The Traitors launching in August, our brand-new comedy format, Parents’ Evening with Shaun Micallef, and the return of Australia’s original social experiment Big Brother!”
Grant Madigan, VP Sales, Paramount Australia, said the first half of the year delivered strong commercial momentum.
“The breadth of what performed for us in the first half of this year is what makes our commercial proposition so strong.
“From comedy and reality dominating the entertainment conversation – MasterChef Australia, Australian Survivor, Have You Been Paying Attention?, Gogglebox – to the sport that stopped the country – Formula 1® Australian Grand Prix, the A-Leagues, AFC Women’s Asian Cup, CommBank Matildas and CommBank Socceroos – we have given brands consistent, premium environments across the first half of the year.
“And we delivered that national audience across free-to-air, streaming, subscription and now on new platforms like LG FAST Channels.
“Heading into H2, with highly anticipated shows like The Traitors and Big Brother, and new season of the A-Leagues, our partners have the opportunity to build on real momentum in cultural moments, accessing proven audiences, with one unified sales team.”
Formula 1 delivers record streaming audience
10’s three-day coverage of the Formula 1® Qatar Airways Australian Grand Prix 2026 reached 3.7 million national total viewers.
The event also delivered 10’s biggest ever streaming audience for the Grand Prix, up 37% compared with 2025.
The race reached 1.5 million national total viewers and averaged 957,000 national total audience.
It also recorded 10’s biggest ever streaming audience for the race, with 177,000 streaming viewers, up 66% on 2025.
In addition, the race ranked #1 in its timeslot.
It delivered a 64.7% commercial share in total people, 66.9% in 25 to 54s and 73.5% in 16 to 39s.
Matildas deliver major football result
The AFC Women’s Asian Cup 2026™ reached 6.4 million national total viewers across the tournament.
Its total national audience was up 131% on the 2025 CommBank Matildas matches average.
The CommBank Matildas V Japan Final reached 3.2 million national total viewers, including pre-match, match and post-match coverage.
The match averaged 1.4 million national total audience and became 10’s biggest event since the 2023 Melbourne Cup.
It also became 10’s biggest ever football match.
On streaming, the final recorded 234,000 viewers and became 10’s biggest ever overnight streaming audience.
The final ranked #1 in its timeslot with a 55.5% commercial share.
It also delivered 65.8% in 25 to 54s and 77.1% in 16 to 39s.
Socceroos and A-Leagues add to 10’s sports results
The FIFA Series 2026™ Australia reached 1.9 million national total viewers.
Its total national audience was up 11% compared with the 2025 Socceroos match average.
Socceroos V Curaçao reached 1.3 million national total viewers and became the biggest Socceroos match since June 2025.
The match was also up 42% compared with 2025 Socceroos matches.
Across the 2025/26 season, the Isuzu UTE A-League Men and Ninja A-League Women reached 4.4 million national total viewers.
The Isuzu UTE A-League Men also delivered its biggest streaming audience ever, up 17% on the 2024/25 season.
MasterChef Australia grows total audience
MasterChef Australia reached 9 million national total viewers.
The season delivered its biggest national total audience since 2022 and averaged 859,000 national total viewers, up 13% year-on-year.
It also recorded its biggest ever streaming audience.
The show drew 220,000 streaming viewers, up 63% year-on-year.
MasterChef Australia also ranked #2 in its timeslot in total people, 25 to 54s and 16 to 39s.
I’m A Celebrity records biggest audience since 2024
I’m A Celebrity… Get Me Out Of Here! reached 7.3 million national total viewers.
The season averaged 836,000 national total viewers, up 11% year-on-year.
It also achieved its biggest streaming audience ever, with 231,000 streaming viewers, up 66% year-on-year.
The series ranked #2 in its timeslot in total people, 25 to 54s and 16 to 39s.
Australian Survivor continues to perform
Australian Survivor: Redemption reached 7.1 million national total viewers.
The series averaged 609,000 national total viewers and recorded a 205,000 streaming audience.
Its live stream audience was also up 6% compared with Brains V Brawn II.
Australian Survivor: Redemption ranked #2 in its timeslot in 25 to 54s and 16 to 39s.
Comedy powers 10’s entertainment slate
Gogglebox reached 6.6 million national total viewers and averaged 646,000 national total viewers.
It also delivered its biggest ever H1 streaming audience, with 110,000 streaming viewers, up 10% year-on-year.
Have You Been Paying Attention? reached 5.5 million national total viewers.
The series delivered its biggest national total audience since 2022 and averaged 1,018,000 national total viewers, up 5% year-on-year.
It also achieved its biggest ever streaming audience, with 152,000 streaming viewers, up 37% year-on-year.
The show ranked #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
It was also the #1 8.30pm show.
The Cheap Seats reached more than 5 million national total viewers.
The series delivered its biggest national total audience since 2022 and averaged 550,000 national total viewers, up 2% year-on-year.
It also achieved its biggest ever streaming audience, up 43% year-on-year.
The Cheap Seats ranked #1 in its timeslot in total people, 25 to 54s and 16 to 39s.
Taskmaster reached 3.8 million national total viewers.
The series delivered its biggest national total audience since 2024 and averaged 523,000 national total viewers, up 7% year-on-year.
It also achieved its biggest ever streaming audience, with 99,000 streaming viewers, up 77% year-on-year.
Taskmaster ranked #1 in its timeslot in 25 to 54s and 16 to 39s.
10 News grows streaming audience
10 News, including 10 News Lunchtime, 10 News at 5pm, 10 News+ and 10’s Late News, reached 3.6 million national total viewers per week.
10 News reached 2.2 million national total viewers per week and increased its streaming audience by 34% year-on-year.
Meanwhile, 10’s Late News increased its national total audience by 23% year-on-year.
Its streaming audience also rose 70% year-on-year.
10 News: Lunchtime grew its national total audience by 1% year-on-year and lifted its streaming audience by 27% year-on-year.
Game shows lift key timeslots
Deal Or No Deal reached 9.5 million national total viewers across the season.
It also lifted 10’s 6.30pm timeslot audience by 36% compared with the second half of 2025.
Millionaire Hot Seat reached 10 million national total viewers across the season.
It also lifted 10’s 7pm timeslot audience by 5% compared with the second half of 2025.
More major titles ahead for 10
10 will look to build on its first-half momentum across the rest of 2026.
Upcoming titles include The Traitors, launching in August, Parents’ Evening with Shaun Micallef, and the return of Big Brother.
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