Tonight | Trade Secret: The Polar Bear Market on SBS: a fur trade investigation exposes hard truths – Trade Secret: The Polar Bear Market SBS investigates the polar bear fur trade and the collision of conservation, politics and commercial interests.
What To Expect
From executive producer Adam McKay and Australian director-producer Abraham Joffe, the documentary examines a trade the public was not meant to see.
The film follows Dr Adam Cruise, Iris Ho and Ole J Liodden, three unlikely allies working to protect polar bears from international commercial trade.
Filmed over six years across nine countries, the documentary exposes the sanctioned sale of hundreds of polar bears each year on the global market.
As the investigation deepens, it asks whether some of the people and systems entrusted with safeguarding the species may be entangled in its continued commercialisation.
Trade Secret: The Polar Bear Market SBS raises urgent questions about how vulnerable species are protected when the lines between conservation and exploitation become blurred.
As a scheduled TV Central highlight, The Polar Bear Market is written to remain useful after publication day, with the full calendar date, time, channel and streaming destination included for readers checking back later.
When To Watch
The highlight also keeps the focus on what viewers need before pressing play: the premise, the people or teams involved, and the reason this broadcast stands out in the SBS schedule for the week.
For anyone catching up later, Trade Secret: The Polar Bear Market remains available through SBS On Demand, making the article useful both as a same-day reminder and as a quick guide to where the program can be streamed.
The extra context also helps readers decide quickly whether this is a live sport appointment, a documentary premiere or a returning series episode, while keeping the article clear for people browsing TV Central after the broadcast window has passed.
Trade Secret: The Polar Bear Market airs Friday 17 July 2026 at 7.35pm on SBS and SBS On Demand.
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