Ratings | 9 Network cements first half dominance – Television viewing on the 9Network has sustained remarkable growth throughout the first half of 2025, firmly establishing Nine as the undisputed leader in Australian entertainment.
More Australians than ever are consistently engaging with our powerhouse programs, while our BVOD platforms continue to shatter audience records at an unprecedented pace.
This enduring momentum has propelled the 9Network to its strongest start to a year in ratings history against Total People and the key demos of People 25-54 & People 16-39The 9Network is No. 1 for Total TV across Australia with all key demos and Total People.
Total TV – Free-to-air network shares
6pm to midnight – 2025 Q1
network | network | ||||
| Ppl 25-54 | 34.2% | 27.1% | 17.3% | 14.2% | 7.2% |
| Ppl 16-39 | 37.1% | 25.6% | 16.1% | 15.4% | 5.7% |
| GS + Ch | 29.5% | 28.9% | 13.9% | 18.5% | 9.2% |
| Total People | 29.6% | 28.9% | 14.0% | 18.7% | 8.8% |
Source: OzTAM VOZ © 2025, When Watched, 01/01/2025-29/06/2025, FTA Share, 1800-MN, National Total TV (incl. spill).
9Now is the No. 1 CFTA BVOD platform across Australia with all key demos and Total People.
BVOD commercial shares
2025 Q1
| Ppl 25-54 | 47.9% | 37.1% | 15.0% |
| Ppl 16-39 | 51.4% | 34.7% | 13.9% |
| GS + Ch | 45.6% | 38.7% | 15.7% |
| Total People | 45.8% | 38.9% | 15.4% |
Source: OzTAM VOZ © 2025, When Watched, 01/01/25-29/06/25, Comm Share, 0200-2600, National, BVOD only (incl. spill).
Our growth has been particularly driven by younger audiences, with Total TV viewing up 12.1% with People 16-39 and up 8.8% with People 25-54.
On BVOD, the audience growth is even more pronounced with audiences on 9Now growing by a staggering 28.4% with People 16-39 and by 25.5% with People 25-54.
Our record-breaking year kicked off with the Australian Open once again proving to be a ratings juggernaut, with 12.4 million viewers tuning in to Nine’s world-class coverage of the Grand Slam.
The 2025 Australian Open was the highest rating since Ash Barty’s sensational run in 2022.
Married at First Sight is the No. 1 entertainment program of the year to date. The smash hit program enjoyed its highest rating series in VOZ history with an National Total TV Audience of 2.6 million people tuning into every episode (up 16.6% year-on-year). On 9Now, each episode averaged more than 1 million viewers (up 24.9% year-on-year).
State of Origin has broken decade old records, with Game 1 recording its highest ratings since 2016 and Game 2 its highest ratings since 2015. The two matches are currently the two highest rating programs of the year. They each have an average National Total TV Audience of 3.8 million (up 14.5% year-on-year) and a National Cumulative Reach of 7.9 million.
9News is the No. 1 news bulletin across the 5 City Metro and in Sydney, Melbourne and Brisbane. Each weeknight, the bulletin records an average National Total TV Audience of 1.233 million – up 11.5% year-on-year and its best result since 2022. Audience growth is even more significant with the younger demos – up 14.4% with the People Under 55 and up 13.6% with People 16-39.
The first series of The Floor was a ratings smash and is the highest new format launch in VOZ history. The fast-paced trivia show hosted by Rodger Corser secured a National Total TV Audience of 1.4 million per episode and a National BVOD Audience of 210,000 per episode.
Tipping Point is the undisputed No. 1 afternoon game show, with a National Total TV Audience of 845,000 per episode (up 11.2% year-on-year).
Hamish Turner Executive Director 9Network & 9Now
“Free-to-air television is demonstrating remarkable vitality and continued growth, proving its appeal as a unifying platform that ensures all Australians can share in our nation’s cultural moments.
“These outstanding half-year results underscore the sustained strength and cultural relevance of Nine’s content. We are privileged to deliver free access to premium news, sport and entertainment for all Australians.
“The State of Origin series delivered the year’s two highest-rating programs, showcasing the ability of free-to-air to unite the nation. Married at First Sight continues to set the topical benchmark and the phenomenal success of Tipping Point has re-energised the 5pm timeslot. We’re also encouraged by double-digit audience growth across 9News and strong performances from 60 Minutes, A Current Affair, and Today. Notably, The Floor is the highest new format launch in VOZ history, reaffirming the importance of our local content.”
MARRIED AT FIRST SIGHT
- National Total TV Audience of 2.6 million per episode (up 16.6% year-on-year)
- National Broadcast TV Audience of 1.5 million per episode (up 10.0% year-on-year)
- National BVOD Audience of over 1 million per episode (up 27.9% year-on-year)
- National Cumulative Reach of 15.2 million
9NEWS (Mon to Fri)
- National Total TV Audience of 1.2 million per episode (up 11.7% year-on-year)
- National Broadcast TV Audience of 1.1 million per episode (up 9.0% year-on-year)
- National BVOD Audience of 113,000 per episode (up 48.1% year-on-year)
- National Cumulative Reach of 16.7 million
A CURRENT AFFAIR
- National Total TV Audience of 1 million viewers per episode (up 6.7% year-on-year)
- National Broadcast TV Audience of 940,000 per episode (up 4.2% year-on-year)
- National BVOD Audience of 98,000 per episode (up 37.7% year-on-year)
- National Cumulative Reach of 15.2 million
60 MINUTES
- National Total TV Audience of 809,000 per episode (up 18.0% year-on-year)
- National Broadcast TV Audience of 717,000 per episode (up 15.2% year-on-year)
- National BVOD Audience of 92,000 per episode (up 46.1% year-on-year)
- National Cumulative Reach of 10.3 million
TODAY
- National Total TV Audience of 319,000 viewers per episode
- National Broadcast TV Audience of 278,000 per episode
- National BVOD Audience of 41,000 per episode (up 27.0% year-on-year)
- National Cumulative Reach of 9.8 million
TIPPING POINT AUSTRALIA
- National Total TV Audience of 845,000 viewers per episode (up 11.2% year-on-year)
- National Broadcast TV Audience of 771,000 per episode (up 8.5% year-on-year)
- National BVOD Audience of 75,000 per episode (up 53.6% year-on-year)
- National Cumulative Reach 13.1 million
BIG MIRACLES
- National Total TV Audience of 737,000 viewers per episode (up 14.3% year-on-year)
- National Broadcast TV Audience of 558,000 per episode (up 9.3% year-on-year)
- National BVOD Audience of 178,000 per episode (up 33.0% year-on-year)
- National Cumulative Reach of 4.6 million
UNBREAKABLE: THE JELENA DOKIC STORY
- National Total TV Audience of 1.302 million
- National Broadcast TV Audience of 1.022 million
- National BVOD Audience of 279,000
DANGEROUS LIES – UNMASKING BELLE GIBSON
- National Total TV Audience of 1.187 million
- National Broadcast TV Audience of 929,000
- National BVOD Audience of 258,000
LEGO MASTERS
- National Total TV Audience of 1.0 million per episode (up 3.8% year-on-year)
- National Broadcast TV Audience of 859,000 per episode (up 1.3% year-on-year)
- National BVOD Audience of 153,000 per episode (up 34.9% year-on-year)
- National Cumulative Reach of 7.6 million
TRAVEL GUIDES
- National Total TV Audience of 1.4 million per episode
- National Broadcast TV Audience of 1.2 million per episode
- National BVOD Audience of 228,000 per episode (up 22.0% year-on-year)
- National Cumulative Reach of 6.4 million
AUSTRALIA’S MOST IDENTICAL
- National Total TV Audience of 755,000
- National Broadcast TV Audience of 677,000
- National BVOD Audience of 78,000
THE GREAT DEBATE
- National Total TV Audience of 1.129 million
- National Broadcast TV Audience of 1.028 million
- National BVOD Audience of 101,000
THE FLOOR
- National Total TV Audience of 1.4 million per episode
- National Broadcast TV Audience of 1.2 million per episode
- National BVOD Audience of 210,000 per episode
- National Cumulative Reach of 6.7 million
STATE OF ORIGIN SERIES TO DATE (GAMES 1-2)
- National Total TV Audience of 3.8 million (up 14.5% year-on-year)
- National Broadcast TV Audience of 2.8 million (up 10.4% year-on-year)
- National BVOD Audience of 962,000 (up 28.4% year-on-year)
- National Cumulative Reach of 7.9 million
NRL SEASON TO DATE
- National Total TV Audience of 562,000 (up 5.4% year-on-year)
- National Broadcast TV Audience of 485,000 (up 2.1% year-on-year)
- National BVOD Audience of 78,000 (up 32.5% year-on-year)
- National Cumulative Reach of 10.1 million
Media Release – Nine
Link to 9Now HERE
TV Central Nine content HERE
Ratings | 9 Network cements first half dominance
