Tonight | Gruen Wil Anderson and Panel Return for Another Look at Australia’s Most Talked-About Ads – Australia’s longest-running show dedicated to advertising returns tonight as Gruen continues its 18th season on ABC and ABC iview.
Hosted by Wil Anderson, the much-loved series once again brings together advertising experts Todd Sampson, Russel Howcroft and a panel of industry insiders to dissect the campaigns, commercials and marketing strategies grabbing the nation’s attention.
The Show That Makes Sense of Advertising
For nearly two decades, Gruen has pulled back the curtain on the world of advertising, examining how brands attempt to influence consumers and why certain campaigns succeed while others fall spectacularly short.
This season continues that tradition, blending sharp analysis, humour and spirited debate as the panel reviews the latest ads making headlines across Australia and around the world.
Wil Anderson Leads the Discussion
At the centre of it all is Wil Anderson, whose quick wit and unique perspective have helped make Gruen one of ABC’s most enduring entertainment formats.
Alongside him, Todd Sampson and Russel Howcroft offer expert insight into the strategies, psychology and creative thinking behind modern advertising campaigns.
Meanwhile, a rotating panel of industry experts adds fresh perspectives and lively discussion each week.
Why Gruen Still Matters
In an era where consumers encounter thousands of marketing messages every day, Gruen remains one of television’s most entertaining and insightful looks at how advertising shapes culture, influences behaviour and drives conversation.
Whether celebrating brilliant creative work or exposing campaigns that miss the mark, the series continues to offer viewers a fascinating behind-the-scenes look at the business of persuasion.
Gruen on ABC and ABC iview – Wednesday 10 June at 8.00pm
TV Central ABC content HERE
Tonight | Gruen Wil Anderson and Panel Return for Another Look at Australia’s Most Talked-About Ads
