Tonight | Four Corners on ABC: Dr Norman Swan investigates the race to reverse ageing – Four Corners turns its attention to the booming business of living longer in The Race to Reverse Ageing, airing tonight on ABC.
The Business Of Living Longer
From IV drip bars and recovery studios to high-end longevity clinics and online biohacking, the promise of slowing ageing has become big business.
In this investigation, reporter Dr Norman Swan looks at the science, money and marketing driving the industry. Some start-ups are working at the cutting edge of anti-ageing research, with huge investment and the possibility of major medical breakthroughs.
The strongest hook for tonight is not simply that Four Corners has a new episode. It is that the program is testing a fast-growing industry built around one of the most powerful promises in modern health and wellness: a longer, healthier life.
Ahead Of The Science?
Four Corners also examines the less certain side of the longevity boom. In parts of the industry, products and treatments are being promoted to consumers despite limited evidence around effectiveness or safety.
The episode travels from biohackers in New York to labs in Boston, Los Angeles and Silicon Valley, while also looking at telehealth clinics operating in Australia. At the centre of the story is a crucial question: how much of the industry is based on emerging science, and how much is racing ahead of it?
Why Four Corners Matters Tonight
The Race to Reverse Ageing matters because longevity is no longer just a niche wellness idea. It now sits across medicine, investment, technology and consumer marketing, with people being asked to spend money on treatments that may be ahead of the evidence.
With Dr Norman Swan reporting, the episode gives Australian viewers a clear way into the science and the sales pitch, separating serious research from claims that deserve closer scrutiny.
When To Watch Four Corners
Four Corners: The Race to Reverse Ageing airs Monday 20 July at 8.30pm on ABC and ABC iview.
For more ABC highlights, visit TV Central’s ABC section. Stream Four Corners on ABC iview.
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