Stars gather at Primeville Sweet Spot at SXSW Sydney – Today, Primeville Sweet Spot at SXSW Sydney welcomed stars from Prime Video’s most popular movies and series to a first-of-its-kind event in Australia. Bringing the breadth of Prime Video’s entertainment offerings to life, consumers and the stars of screen and sport enjoyed pick-and-mix-lolly inspired desserts themed around each immersive series on display at Primeville Sweet Spot.
The Office cast Felicity Ward, Josh Thomson, Jonny Brugh, and Zoe Terakes, enjoyed a watercooler chat over a tiramisu in the Flinley Craddick kitchen, and in pursuit of the perfect pout, Hayu’s The Real Housewives of Salt Lake City, Whitney Rose and Heather Gay, headed for a bespoke lip application in the glam zone, alongside Captain Jason Chambers from Hayu’s Below Deck Down Under.
Lincoln Younes proved why he’s the Last King of The Cross serving up jelly shots*, while cricketers Meg Lanning and Pat Cummins had a drinks break in the Chill Out Zone. Alicia Gardiner, Nina Oyama and Leah Purcell from Amazon Original hits Deadloch and The Lost Flowers of Alice Hart were also seen exploring Primeville Sweet Spot, which includes The Forge from Middle-earth from Prime Video’s biggest hit, The Lord of the Rings: The Rings of Power, Lily Bloom’s famous flower shop from It Ends With Us,and a zone for the Minions from Despicable Me 4, to enjoy a delicious banana macaron.
Prime Video helps Australians customise their streaming experience. It offers the widest selection of popular and exclusive productions, add-on subscriptions and rent or buy new release titles, all in one place with the convenience of one app, one password.
“At Prime Video, we obsess over connecting millions of entertainment lovers with the widest selection of content, and today we are proud to bring the biggest and most popular streaming partners and stars together in an Australian first to celebrate the breadth of content available on Prime Video,”
– said Hwei Loke, head of Prime Video Australia and New Zealand.
“As an entertainment destination, Prime Video takes the stress out of streaming, turning content chaos into your entertainment happy place. You can customise your streaming experience by watching your favourite Amazon MGM Studios Originals, access the latest blockbusters or live sports fixtures, enjoy your Prime Video add-on subscriptions, and rent or buy new release titles all in one place with one app and one password.”
At Primeville Sweet Spot, Australian Men’s Cricket Captain Pat Cummins was also announced as a Prime Video Ambassador. “It’s incredibly exciting to be able to extend the relationship with Prime Video beyond cricket and The Test documentary series,” he said. “Diving into a new show or movie – whether binging Clarkson’s Farm, and the All or Nothing sport documentary franchise series, renting or buying a new film, or watching live sports – is one of my favourite ways to unwind away from the cricket pitch. I am looking forward to working with the Prime Video team as an official brand ambassador.”
Don’t miss your chance to follow in the footsteps of your favourite stars and explore the exciting world of Primeville Sweet Spot.
Whether you’re indulging in delicious treats, exploring the latest in streaming technology, or enjoying the myriad of interactive experiences, Primeville has something for everyone. Primeville Sweet Spot is free for all ages, and is running through to Sunday 20 October. It is located at Fratelli Fresh Darling Harbour, with express entry for SXSW Sydney badge holders.
Since 2019, Prime Video has commissioned 30 Australian Original series and features in Australia—The Test S1-S3,Making Their Mark, LOL: Last One Laughing Australia with Rebel Wilson, Back to the Rafters, Luxe Listings Sydney Season S1-S3, award-winning feature-length documentary Burning, The Moth Effect, Head Above Water, Kick Like Tayla, Warriors On The Field, Class of ’07, Deadloch, The Lost Flowers of Alice Hart, Dance Life, the lifestyle special Hugh van Cuylenburg: G.E.M, a series of ten stand-up comedy specials, Neighbours, Hot Potato: The Story of the Wiggles, Five Blind Dates, The Office, and the upcoming The Narrow Road to the Deep North, Deadloch S2, and Top End Bub.
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across thousands of devices.
On Prime Video, customers can find their favourite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies Road House, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and The Idea of You; licensed fan favourites Dawson’s Creek and Law & Order: Special Victims Unit; Prime member exclusive access to coverage of live sports such as ICC World Cup Cricket and acclaimed sports documentaries including Federer: Twelve Final Days; and programming from Prime Video add-on subscriptions such as Paramount+, Hayu, BritBox, beIN SPORTS and MGM+.
Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles, including blockbusters such as Challengers and The Fall Guy,via the Prime Video Store, all in one place with the convenience of one app and one password.
Prime Video is available in Australia at no extra cost to a Prime membership. New customers can find out more at www.primevideo.com and subscribe to a free 30-day trial.
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Stars gather at Primeville Sweet Spot at SXSW Sydney
