Foxtel Upfront | Foxtel Media introduces Retail Plus – Foxtel Media is introducing Retail Plus, a new retail media offering designed to help brands reach audiences with smarter targeting, seamless e-commerce integration, and premium content that drives measurable business outcomes.
Announced at Foxtel Media’s Upfront at Sydney’s White Bay Power Station, Retail Plus builds on outcome-led research showing that the combination of highly targeted premium video with in-store retail brands delivers a powerful result multiplier. By leveraging trusted, high-engagement channels, Retail Plus equips retail partners to build their brands and deliver exceptional experiences for customers.
Launching first in pharmaceuticals and beauty with Chemist Warehouse, the new retail division will expand further to grocery, hardware, electronics, and fashion, combining data-driven insights with high-engagement channels. These strategic retail partners will be at the front of the queue, working with Foxtel Media to shape and launch new retail products and content experiences, and create more value and better outcomes for key suppliers and customers.
Ilias Babalis, General Manger, Sales, Chemist Warehouse said,
“We have always thrived by meeting customers where they are: in-store, online, and now directly through the content they love. Retail Plus gives us a chance to connect with audiences in a way that feels natural and immediate, while strengthening the relationship between our brand and millions of Australian shoppers.”
Smarter second-screen experiences
In an extension of Retail Plus, Foxtel Media is also partnering with allt.tv to deliver smarter second-screen experiences and interactive retail advertising. In a global and Australian TV first, the technology connects the apps viewers already use on their phones to the content they are watching on TV in real time, making key moments and offers instantly actionable.
By integrating directly into existing behaviours, the service removes barriers like QR codes or promo searches and instead creates seamless pathways from inspiration to transaction. For example, a food delivery app offer can appear automatically during a live sports broadcast when audiences are most likely to order in, while a grocery shopping app can pre-fill a cart with ingredients featured in a cooking program, turning entertainment into immediate retail action.
James Forster, CEO of allt.tv said:
“Retail Plus powered by allt.tv is redefining what TV can do for brands and viewers. By seamlessly linking premium content with real-time engagement, we’re turning every moment into an opportunity for interaction and action, creating a level of impact and measurement that surpasses all retail advertising options in the market right now.”
This technology integrates premium TV content with real-time immediacy of mobile commerce, creating richer, more interactive experiences and a seamless connection between viewing and consumer actions.
Nev Hasan, Chief Sales Officer, Foxtel Media, said:
“Retail Plus was born from a clear shift in consumer behaviour. People expect relevance, convenience and instant access, and they’re no longer separating how they watch, shop and discover. Retail media needs to evolve with that mindset. With Retail Plus, we’re connecting content, commerce and daily life in a way that feels effortless to the viewer, but deeply valuable to brands. We’re harnessing data and technology to make these moments more intuitive, and combining that with the power of premium entertainment to drive real outcomes.”
Media Release – Foxtel
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Foxtel Upfront | Foxtel Media introduces Retail Plus
