Upfronts 2024 | Binge to disrupt the streaming game – BINGE announced today it is officially entering its sports era with an exciting, expanded content offering to include LIVE and On Demand premium sport, direct from Kayo Sports, on the platform, as well as additional LIVE news channels, at no additional cost to subscribers.
Starting with a bumper finals weekend with the back-to-back AFLW Grand Final and WBBL Grand Final on 30 November and 1 December, sport will appear on BINGE. Following that will be Men’s Big Bash League, Super Netball, and, come winter, NRL and AFL footy on Thursdays, Fridays and Sundays (simulcast games) during the regular season with no ad breaks during play.
Additional sports and shows coming to BINGE direct from Kayo Sports include World Surfing League, Women’s Golf (USLPGA, Ladies’ European Tour, AIG Women’s Open), all Kayo Minis of the F1®, and Fox Sports-produced magazine shows including fan favourites AFL 360, NRL 360, Sunday Night with Matty Johns, Bounce, and The Back Page, to name a few.
More LIVE news channels will be integrated onto BINGE with major local and international news outlets Sky News, Sky News UK, CNBC and Fox Sports News joining the existing line up of available channels, including Bloomberg, CNN and MSNBC.
BINGE will offer more than 3,000 On Demand hours and a 24/7 dedicated channel of the best of lifestyle for foodies, design and property lovers, including global hit franchises and local homegrown Originals including Selling Houses Australia, Great Australian Bake Off, Love It or List It Australia, and more.
And for the music lovers out there, BINGE has also recently launched live music channels including MTV Hits, Club MTV, MTV 80’s, CMT, and Nick Music.
Julian Ogrin, CEO of BINGE and Kayo Sports, said:
“We know BINGE viewers are also sports fans so we’re changing the streaming game and bringing the best of Kayo Sports – LIVE and On Demand – to BINGE subscribers. And we’re not stopping there, we’re also making LIVE and On Demand news available and adding thousands of hours of lifestyle content to the platform too.
“We’ve supercharged BINGE to be the leading platform that brings LIVE and On Demand entertainment, sport, news and lifestyle content together on one platform – delivering variety and value to our customers from just $10 per month.”
Since launching in 2020, BINGE has become the go-to streaming service for all entertainment lovers with an enviable library of LIVE and On Demand entertainment including hit TV shows and movies, fan favourite timeless classics, critically acclaimed homegrown Originals and the world’s most talked about lifestyle and reality series.
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Upfronts 2024 | Binge to disrupt the streaming game
