Gold for advertisers as almost half of all Australians watch Olympics – Nine’s broadcast of the Olympic Games Paris 2024 has proven the power of Total TV for advertisers. The combination of live broadcast, live streaming and on demand television has delivered Nine’s 20 partners, sponsors and major package holders a gold medal performance as our athletes captivate Australia.
Close to 50% of all Australians – 10.7 million people – have watched Nine’s Total Television coverage of Paris 2024 over the opening days.
Coverage of Day 1 (up until 2am) saw Nine’s metro broadcast reach 5.4 million people; 2.4 million in regional Australia and 2.3 million people on 9Now. 9Now delivered an enormous 20% incremental reach to the live broadcast TV.
Nine’s live broadcast of Day 1 delivered a massive 65% share of its target demographic of People 25-54. 9Now, which delivers a younger audience, delivered an 86% share of People 16-39, while over 263 million minutes were viewed with over 12 million stream starts. Men’s basketball and the swimming heats were leading the charge for most popular sports to view.
The Olympic Games have once again proven the power of live broadcast television, live streaming and on demand television to deliver reach at speed for Australian advertisers.
The world’s most spectacular Opening Ceremony – which saw nearly 7000 athletes parade on boats down the River Seine to the cheers of hundreds of thousands of spectators – was followed by a huge Day 1 of competition with Team Australia capturing five Olympic medals to top the medal tally.
The Opening Ceremony reached 2.2 million Australians while Day 1 of competition reached 9.4 million Australians, illustrating the power of Total Television to deliver the huge cultural moments that matter.
Audiences consumed Olympic coverage across all of Nine’s platforms, with The Sydney Morning Herald, The Age, The Australian Financial Review, WAToday, Brisbane Times and nine.com.au registering increased growth and a combined 34 million page views thanks to round-the-clock coverage.
Nine’s Chief Sales Officer, Michael Stephenson, said:
“Day 1 of the Olympic Games has once again proven the power of Total Television and delivered amazing results for our 20 partners, sponsors and package holders. The combination of live broadcast, live streaming and on demand channels is the most powerful platform for advertisers to reach audiences at scale. Our cross platform proposition for brands has been an enormous success. 16 days to go. Bring it on.”
Source: OzTAM VOZ
LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW – EVERY OLYMPIC EVENT STREAMED LIVE AND FREEWITH REPLAYS AND EVERY BIG AUSTRALIAN MOMENT ON 9NOW
Media Release – Nine
Link to 9Now HERE
TV Central Nine content HERE
Gold for advertisers as almost half of all Australians watch Olympics
Gold for advertisers as almost half of all Australians watch Olympics
About Nine’s Olympic Games Paris 2024 coverage
As we officially enter the Olympic month of July, Australia’s Home of the Olympics, the 9Network, today reveals its full schedule, as well as its hosting and superstar commentator and expert line-up for Paris 2024.
Nine’s coverage begins the week leading into the Opening Ceremony on Monday, July 21, with Today, A Current Affair and 9News broadcasting from Paris – and an Olympic special presentation Let The Games Begin, screening on Wednesday, July 24 on Channel 9 and 9Now.
Following the special, competition kicks off with the Men’s Rugby Sevens and the Men’s Football, both screening from 11.00pm AEST. The following night the Matildas start their Olympic medal campaign. The 9Network’s 24 hour coverage of the Olympic Games starts early on Saturday, July 27 with the Opening Ceremony beginning at 3am AEST and won’t stop until the Closing Ceremony on Monday, August 12.
The two week broadcast will come live from Nine’s state-of-the-art Trocadero studio opposite the Eiffel Tower in Paris.
With 9Now streaming every moment of every event free and in full HD across more than 40 dedicated channels, viewers will experience 24/7 Olympics coverage across Channel 9HD and 9GemHD by Australia’s most accomplished television hosting team:
Channel 9
6.30am-11.00am AEST: Sarah Abo and Karl Stefanovic, as Australia wakes up
11.00am-12.00pm AEST: 9News bulletin
12.00pm-3.00pm AEST: Todd Woodbridge capturing the magic moments of the day
3.00pm-7.00pm AEST: Leila McKinnon and Dylan Alcott as live sport begins
6.00pm-7.00pm AEST: 9News state bulletins
7.00pm-1.00am AEST: Ally Langdon and James Bracey with all the prime-time action
1.00am-6.30am AEST: Eddie McGuire from Paris including competition Finals
9Gem
5.00pm-10.00pm AEST: Sylvia Jeffreys
10.00pm-3.00am AEST: Nick McArdle
3.00am-8.00am AEST: Sam McClure
8.00am-5.00pm AEST: Hosted long-form replays
A superstar expert and commentary team will reveal what it takes to perform on the world’s biggest sporting stage. The lineup includes Cate Campbell, Ian Thorpe, Giaan Rooney, Ellie Cole, Mat Thompson and Roz Kelly taking viewers poolside to be alongside every stroke of what is considered one of Australia’s strongest ever swim teams.
Track and Field events will be led by Gerard Whateley – who will be the 9Network’s voice of athletics – alongside Tamsyn Lewis-Manou, Olympic gold medalist pole vaulter Steve Hooker, Dave Culbert, Olympic four-time gold medalist sprinter Michael Johnson and Tony Jones.
As Team Australia competes through the two week event, viewers will feel they have a front row seat to every moment guided by renowned experts and commentators Cadel Evans, Andrew Gaze, Phil Liggett, Kerri Pottharst, James Tomkins, Sam Fricker, Scott McGrory, Kate Bates, Caroline Buchanan, Mitch Tomlinson, Ryan Williams, Nick Boserio, Georgie Parker, Richard Fox, Andy Raymond, Todd Woodbridge, Drew Mitchell, Sera Naiqama, Grace Gill, Emma Snowsill, Will McCloy, Brenton Speed, Peter Psaltis, Adam Papalia, Russell Mark, Sean Maloney, Annabelle Williams, Matt Hill, Will Davies, Mark Taylor, Sophie Smith, Shane McInnes, and Jenna O’Hea. Biographies and the sports they are commentating/giving expert analysis of can be found in the press kit attached.
Olympic medalist swimmer Cate Campbell – who made national headlines during last month’s Australian Swimming Trials – joins the 9Network as a swimming expert. She will also be a swimming expert for the 9Network’s Paralympics coverage.
“While I might have missed out on being part of the Australia Olympic team and competing in Paris, I am so excited to still be heading over the Games as part of the Channel 9 broadcast team,”
– said Cate.
“This will be the first Olympic Games I have watched since Athens 2004 and I can’t wait to cheer on our swimmers as they hit the pool. I hope Australia falls in love with our swimmers and I look forward to shining a spotlight on the incredible talent we have on the Olympic team.”
Highly regarded sports broadcaster Gerard Whateley will be the 9Network’s voice of athletics, taking on the high profile role during a time of renaissance for our track and field team.
“I’m most looking forward to Track and Field in the iconic Stade De France, which will be the venue for Paris’ biggest sporting and entertainment events,”
– said Gerard.
“After the main stadium in Tokyo was largely empty, the athletes will this time compete in front of 80,000-strong crowds. And while athletics has a galaxy of stars, the face of the sport will be determined by the races at these Olympic Games.”
The Games of the XXXIII Olympiad will unite Australians like never before across an unrivalled platform of television, streaming, Stan Sport, digital publishing and audio, ensuring that viewers, listeners and readers feel like they are in the ultimate front-row seat to every sport and every venue.
