Prime Video’s Black Friday live sports feast streams free in Australia – Prime Video will open its biggest live sports day of the year to Australian viewers without requiring a Prime membership or Prime Video subscription.
The marathon begins at 1:00am AEDT on Saturday 28 November and runs for more than 15 hours. It brings together golf, NFL and NBA coverage from four venues across the United States, with the presentation available in more than 200 countries and territories.
For Australians, it is an unusually broad free sports sampler from a subscription platform. The line-up also demonstrates how Prime Video is building a global sports schedule that crosses traditional league and territory boundaries, while using a major shopping event to introduce the service to viewers who may not already subscribe.
Prime Video Black Friday sports schedule
Every event will stream live on Prime Video. The Australian schedule is:
| Time (AEDT) | Event |
|---|---|
| 1:00am | PGA Tour: The Skins Game |
| 6:45am | Black Friday Football pregame |
| 7:00am | Denver Broncos v Pittsburgh Steelers |
| 11:00am | Miami Heat v New York Knicks |
| 1:30pm | Los Angeles Lakers v San Antonio Spurs |
| After Lakers v Spurs | NBA Nightcap |
The schedule begins early on Saturday morning in Australia because the events take place on Black Friday in the United States.
The Skins Game begins the marathon
Live action starts at Atlantic Fields Club in Hobe Sound, Florida, with the return of The Skins Game. First introduced in 1983, the Thanksgiving-weekend golf event uses a format in which every hole carries a dollar value. When players tie a hole, its value rolls over and raises the stakes for the next contest.
The 2026 field comprises Wyndham Clark, Brooks Koepka, Justin Thomas and Jackson Koivun. Between them, Clark, Koepka and Thomas have recorded 31 PGA Tour victories and won nine major championships.
Koivun enters as the rising player in the group. Prime Video highlights his victory at the 3M Open in only his third professional start, followed by the point that clinched the Presidents Cup for the United States team. The four golfers will compete for a US$4 million purse.
Andrew Catalon will host the broadcast, with Colt Knost and Dan Rapaport providing commentary from the course.
Broncos meet Steelers in Black Friday Football
Coverage then moves north to Acrisure Stadium in Pittsburgh. The pregame begins at 6:45am AEDT, before the Pittsburgh Steelers host the Denver Broncos from 7:00am.
Charissa Thompson will lead the countdown to kickoff alongside analysts Tony Gonzalez, Ryan Fitzpatrick, Andrew Whitworth and Richard Sherman. Al Michaels and Kirk Herbstreit will call the game, with Kaylee Hartung reporting from the sideline.
The international presentation will offer additional language options including Spanish, French, German and Portuguese. Prime Video also says select locations will receive features familiar to its United States NFL audience, including Rapid Recap, high-definition HDR video and AWS-powered Next Gen Stats.
Rapid Recap is designed to help viewers catch up on key action after joining a game late, while Next Gen Stats uses player and ball-tracking information to add data and analysis to the coverage.
NBA Cup doubleheader closes the day
The final night of Emirates NBA Cup group play takes over after the NFL coverage. The first game starts at 11:00am AEDT from Madison Square Garden, where the Miami Heat face the reigning NBA champion New York Knicks.
Ian Eagle will handle play-by-play duties with analyst Stan Van Gundy and sideline reporter Cassidy Hubbarth.
At 1:30pm AEDT, the Los Angeles Lakers meet the Western Conference champion San Antonio Spurs at Frost Bank Center. Michael Grady will call the game alongside analyst Candace Parker and sideline reporter Allie Clifton. An NBA Nightcap follows the second game.
Prime Video’s Emirates NBA Cup coverage continues from 4 to 11 December with the knockout rounds and championship game.
Free access forms part of Prime Video’s sports push
The absence of a subscription requirement is central to the Black Friday event. It gives viewers access to the complete marathon through Prime Video while Amazon Australia runs its wider Black Friday shopping promotion.
Prime Video has rapidly expanded its live sports offering. Its global portfolio includes the NBA, WNBA, Duke men’s basketball and The Skins Game, while its Australian rights include ICC cricket. Other rights vary by country and include the NFL, NASCAR, NHL, UEFA Champions League, Wimbledon, Roland-Garros and domestic football competitions.
The Black Friday presentation will bring broadcast teams together across five US states, three time zones and four venues. As a result, Prime Video is positioning the day as both a major sports showcase and a demonstration of the scale of its international live production.
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PRIME VIDEO’S BLACK FRIDAY LIVE SPORTS FEAST streams free from 1:00am AEDT Saturday 28 November on Prime Video.
For more TV Central Prime Video news, head here. Viewers can access the event through the Prime Video Australia service.