Ratings | Huge year on year growth for Nine ‘s Melbourne Cup – Nine’s coverage of the Lexus Melbourne Cup yesterday drew impressive viewership across the nation, with audiences tuning in to experience one of the most memorable races in recent history.
The main event, the MELBOURNE CUP – RACE, attracted a National Total TV Average Audience of 1.910 million viewers, marking an 11.3% increase compared to last year. The BVOD audience of 371,000 was up a whopping 80.4% on 2023’s streaming figures.
Following the race, the MELBOURNE CUP – PRESENTATION held strong with a National Total TV Average Audience of 1.586 million, up 23% year-on-year.
Additionally, the MELBOURNE CUP – MOUNTING YARD segment recorded a National Total TV Average Audience of 1.347 million, a remarkable 21.5% rise from last year’s figures.
Across the entire day, Nine’s broadcast of the Melbourne Cup achieved a National Total TV Reach of 3.7 million – an impressive 30.4% increase on last year’s broadcast.
The highlight of the day was the thrilling upset by Knight’s Choice, the 100-to-1 outsider, whose victory stunned the racing world. Ridden by Queensland-based, Irish-born jockey Robbie Dolan, Knight’s Choice delivered a stunning performance. Dolan, known not only for his skill on the track but also for his vocal talent as a contestant on The Voice, showcased his resilience and expertise in the saddle, making this a Melbourne Cup to remember.
Brent Williams, Director of Sport for the 9Network, reflected on the success of the broadcast and the excitement of the event:
“This year’s Lexus Melbourne Cup brought viewers a truly unforgettable story with Knight’s Choice and Robbie Dolan’s extraordinary win. The incredible ratings highlight Australia’s love for the Melbourne Cup and Nine’s commitment to bringing the best live sports experience to fans across the country. We’re proud to have shared all the excitement and drama of Cup Day with our audience.”
Nine’s broadcast of the Melbourne Cup is a highlight of the Australian sporting calendar, connecting viewers with the thrill of the race and the celebration of one of the nation’s most cherished events.
Our broadcast of the 2024 Melbourne Cup Carnival continues with Crown Oaks Day from 12.00pm tomorrow on Channel 9 and 9Now.
Media Release – Nine
Link to 9Now HERE
TV Central Horse Racing content HERE
Ratings | Huge year on year growth for Nine ‘s Melbourne Cup
