Aussies bowled over by Seven’s Ashes coverage – Australia’s second showdown with England in The Ashes bowled over cricket fans, with 8.06 million tuning in across Seven and 7plus Sport over the past four days.
- Gabba Test reaches 8.06 million
- Seven’s best start to the Summer of Cricket ever
- Record Cricket audiences on 7plus Sport
The Gabba Test scored an average national total TV audience of 1.21 million, up 6% on the First Test and up 36% on last year’s Second Test between Australia and India. It was Seven’s highest rated Gabba Test ever, as well as the highest rated Day-Night Test. While on 7plus, 194,000 tuned in on average to each session, which was up 178% on last year.
The highest rated session was Day 4, Session 2, which was the #1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers on Sunday, with a national reach of 2.51 million and a total TV audience of 1.54 million*. The session also claimed a record Test audience on 7plus Sport, averaging 238,000.
Seven’s Head of Cricket, Joel Starcevic, said:
“Brisbane delivered another unforgettable chapter of The Ashes, with Mitchell Starc producing a performance for the ages to once again claim Player of the Match honours.
“Steve Smith and Jofra Archer reignited their spicy Ashes rivalry late on day four, which has us all pumped for the next Ashes installment – the Adelaide Test.
“The Gabba Test was elevated by cricket’s #1 commentary team, with world-leading analyst Stuart Broad, the unmatched insight of Ricky Ponting, the expertise of Matthew Hayden, Aaron Finch, Trent Copeland and Simon Katich, and the brilliance of Alison Mitchell, Alister Nicholson and James Brayshaw guiding viewers through every defining moment,”
– he said.
The Seven Network is having its best start to the summer of cricket ever, with the first two Tests averaging 1.19 million nationally in total TV, up 50% year-on-year, while streaming on 7plus Sport is up 212%.
The First Test, at Optus Stadium in Perth, reached 6.2 million Australians and had an average total TV audience of 1.15 million across the sessions, up 57% on last year. Across the two days, an average of 186,000 people streamed each session on 7plus Sport, which was up 232% on last year.
Seven’s big summer of cricket continues tomorrow, with the beginning of the Women’s Big Bash League (WBBL) Finals Series, as the Perth Scorchers take on the Melbourne Stars, live and free on 7mate and 7plus Sport from 7.00pm AEDT. The WBBL Final is on this Saturday, 13 December, live and free on Seven, 7mate and 7plus sport.
The opening match of the Big Bash League (BBL) between the Perth Scorchers and Sydney Sixers kicks off at 7.00pm AEDT on Sunday, 14 December, live and free on Seven, 7mate and 7plus Sport.
The Ashes continues Wednesday, 17 December, with the Third Test at Adelaide Oval starting at 9.30am AEDT, live and free on Seven, 7mate and 7plus Sport.
The Gabba Test ratings:
Day 4 (Sunday)**:
- Session 2 (Sunday):#1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.51 million, national audience 1.54 million
- Session 1 (Sunday):National reach 2.39 million, national audience 1.19 million
Day 3 (Saturday):
- Session 3 (Saturday):#1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.95 million, national audience 1.37 million
- Session 2 (Saturday):National reach 2.24 million, national audience 1.33 million –
- Session 1 (Saturday): National reach 2.24 million, national audience 1.18 million – up 28% year-on-year.
Day 2 (Friday):
- Session 3 (Friday):#1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.99 million, national audience 1.41 million – up 36% year-on-year.
- Session 2 (Friday): National reach 1.99 million, national audience 1.15 million – up 11% year-on-year.
- Session 1 (Friday): National reach 1.87 million, national audience 902,000 – up 12% year-on-year.
Day 1 (Thursday):
- Day 1, Session 3 (Thursday):#1 program in all people, 25 to 54s, 16 to 39s and grocery shoppers. National reach 2.81 million, national audience 1.27 million – up 28% year-on-year.
- Day 1, Session 2 (Thursday): National reach 1.88 million, national audience 1.03 million – up 25% year-on-year.
- Day 1, Session 1 (Thursday): National reach 1.69 million, national audience 831,000 – up 52% year-on-year.
Media Release – Seven
Link to 7plus HERE
TV Central Cricket content HERE
Ratings | Aussies bowled over by Seven’s Ashes coverage
