Foxtel Group delivers record audiences for Boxing Day Test – The 2024 Boxing Day Test reached record audiences to become the highest performing Boxing Day Test in the history of the Foxtel Group.
Across Foxtel Group platforms Kayo Sports and Foxtel, the Fourth Test Day 1 achieved an audience of 685,000 viewers making it the highest performing individual Test Day and the most streamed individual Test Day ever for the Foxtel Group.
More than 87,000 poured into the MCG on Boxing Day to watch Sam Konstas and the Australian opening order mount their attack to win the fourth match in the Border-Gavaskar series. At home, record numbers of viewers were glued to the stream as they watched the young Australian batsman rattle world cricket.
Steve Crawley, Managing Director of Fox Sports, said:
“We know our cricket fans value our production and commentary team, but on Boxing Day they appreciated the value of no ads during play. Sam Konstas produced the most electrifying beginning to a Test we’ve seen in years and the numbers prove our viewers wanted to watch every moment of the action.”
“Cicadas and the cricket. There is no better soundtrack for summer, and we’re proud to have delivered this entertainment to a record numbers of viewers.”
Thanks to a sway of new technology implemented this year, Fox Cricket continues to delight customers and draw in new subscribers. Unveiled for Boxing Day were Fox Bio and FoX-RAY. Both technologies leverage the power of Artificial Intelligence, paired with data from tracking cameras to track and report on the biometrics of bowlers, providing viewers with insights never previously shared.
Crawley continues:
“Our high-quality production is brought to life by an excellent team – enabled by world leading technologies. We’re invited into the lounge rooms, patios and palms of hundreds of thousands of Aussies – we thrive on the responsibility we have to deliver the best viewing experience we can.”
Every ball of the Border-Gavaskar Test series is available live and in ultra high-definition 4K on Kayo Sports and Foxtel featuring Fox Cricket commentary legends and experts of the game including Allan Border, Brett Lee, Isa Guha, Harsha Bogle, Ravi Shastri, David Warner, Alyssa Healy and Michael Vaughan.
Media Release – Foxtel
Link to Foxtel HERE
TV Central Cricket content HERE
Foxtel Group delivers record audiences for Boxing Day Test
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