Thursday Ratings – Married at First Sight on Nine is #1 non news in primetime for overnights, whilst Home and Away on Seven wins in Total TV

Analysis for Total TV (26 January, 2023) and Overnight (2 February, 2023) ratings.

TOTAL TV – Total People

Seven

Seven bombs by playing the Women’s T20 Women’s International match on the main channel.

#1 Seven News – 1,300 000 (+3%)

#2 Seven News at 6:30 – 1,283 000 (+3%)

#5 Home and Away – 873 000 (+33%)

#8 The Chase Australia – 690 000 (+3%)

#10 The Chase Australia – 5pm – 451 000 (+2%)

#14 Sunrise – 378 000 (+4%)

#17 Seven News at 4:30 – 348 000 (+2%)

#19 Seven News at 4 – 305 000 (+2%)

#20 Seven’s Cricket : T20 International: Australia v Pakistan Women’s – 298 000 (+1%)

#26 The Morning Show – 262 000 (+4%)

#27 The Chase – UK – 227 000 (+2%)

#30 The Morning Show – Extra – 200 000 (+4%)

Nine

The 2023 Australian Open rises once again from the previous night.

#3 Nine News 6:30 – 934 000 (+4%)

#4 Nine News – 927 000 (+5%)

#6 2023 Australian Open Day 11 – Night – 763 000 (+8%)

#7 2023 Australian Open Day 11 – Night Session 2 – 706 000 (+9%)

#12 2023 Australian Open Day 11 – Night Pre Match – 400 000 (+6%)

#13 Hot Seat – 394 000 (+5%)

#16 2023 Australian Open Day 11 – Late – 352 000 (+10%)

#22 Hot Seat – 5pm – 282 000 (+5%)

#23 2023 Australian Open Day 11 – Day – 274 000 (+5%)

#25 Today – 264 000 (+7%)

#29 Today – AO Extra – 201 000 (+7%)

10

10 (like 7), struggled against the Australian Open on Nine.

#15 10 News First – 364 000 (+2%)

#18 Ambulance Australia (R) – 322 000 (+5%)

#21 The Project 7pm – 292 000 (+4%)

#24 Law & Order: SVU – 266 000 (+11%)

#28 The Bold and the Beautiful – 222 000 (+3%)

ABC

730 had another night off with Australia Day Live airing on the ABC.

#9 ABC News – 601 000 (+3%)

#11 Australian Day Live 2023 – 444 000 (+6%)

TOTAL TV – 25-54

Home and Away was #1 with 302 000, a rise of 65%. The 2023 Australian Open Day 11 – Night was #4 and beat the Nine News half hours with 285 000, an increase of 13%. Sunrise was #11 with 118 000 viewers, an uplift of 7%. 10 fared much better in this demo, compared with Total TV.


OVERNIGHT RATINGS

Analysis

Seven

Seven News was #1 with a win in all markets. Seven News at 6:30 was #2 with wins in Melbourne, Brisbane, Adelaide and Perth. Home and Away was #9 with 457 000 viewers. Seven’s Cricket: Big Bash League – The Challenger was #12 with 352 000 fans. That sets up for a grand final between the Perth Scorchers and the Brisbane Heat tomorrow.

Nine

Nine News was #4 with no wins in any market. Nine News 6:30 was #5 and had a win in Sydney. A Current Affair was #6 overall, but #1 in its slot with 596 000 viewers. Married at First Sight (MAFS) saw another drop but remained in the 700k range with 704 000. MAFS will return to its traditional Sunday to Wednesday slots from next week. Nine aired the special, Kardashians: The Billion Dollar Dynasty and had 207 000 viewers. Nine News Late went to air around 10:35pm and was watched by 92 000. Emergency Call aired late night to 50 000 viewers. The series final (final ever episode) of Pure Genius went to air near midnight for 27 000 viewers.

Married at First Sight

Monday – 840 000

Tuesday – 796 000

Wednesday – 790 000

Thursday – 704 000

10

The Project 6:30pm had 150 000 viewers. The Project 7pm was #20 with 220 000. It was the new series premiere of the Tom Gleeson led, Taskmaster Australia and 360 000 came along for the first episode and landed #11 for the night which would be considered a good launch given the day and slot. The show was also #2 for the entire day in 16-39 and 25-54, sitting just behind MAFS. In a last minute switcheroo, 10 decided to follow Taskmaster with the repeat special, Tom Gleeson: Lighten Up to 152 000 viewers, which was down on the 169 000 that watched SVU in the slot last week. The new episode of SVU was pushed later but still had 114 000 loyal viewers. A repeat of SVU followed with 97 000.

Daniel Monaghan, Senior Vice President Content and Programming, Paramount Australian and New Zealand (ANZ), said:

“Taskmaster had Australians in stitches last night, with a plethora of tasks, tricks and curveballs thrown at our comedians by the deprecating Taskmaster Tom Gleeson and of course his assistant Tom Cashman.

“But we’re thrilled that there’s nothing tricky about its success with 520,000 people glued to the premiere. And the even better news, they’ll be back again next Thursday!”

Rod Prosser, Chief Sales Officer, Paramount ANZ, said:

“Taskmaster has attracted a lot of positive attention from industry with Mitsubishi leaning into the laughs with an exclusive sponsorship of our new show.

“And it’s an excellent start for Taskmaster achieving strong results our target demographics that we know will just keep building momentum and attract even more fans each week to watch this hilarious show.”

ABC

ABC News was #7 but #2 in its slot. 730 was #10 with 415 000 viewers. A repeat of You Can’t Ask That had 218 000 viewers. The new season premiere of Grand Designs: House of the Year was #15 with 254 000 viewers. A repeat of Joanna Lumley’s Hidden Caribbean had 187 000 viewers.

16-39

1. Married at First Sight
2. Taskmaster Australia
3. A Current Affair
4. Seven News at 6:30
5. Nine News

9. Home and Away
12. Kardashians: The Billion Dollar Dynasty
13. The Project 7pm

25-54

1. Married at First Sight
2. Taskmaster Australia
3. Nine News
4. Nine News 6:30
5. Seven News at 6:30

9. Home and Away
12. Kardashians: The Billion Dollar Dynasty
12. The Project 7pm

Multi Channels

Winner: 7two (3.5%)

Second: 7mate / 10 Bold (3.3%)

7two own Thursdays thanks to Father Brown, #2 for the evening with 107 000 viewers. The new season premiere of Murdoch Mysteries began with 101 000 viewers. Kavanagh QC was moved to 9:30 and therefore suffered a drop to 52 000 viewers.

7mate was equal second with the Big Bash League airing on the multi channel in Perth and smaller segments airing across Australia, depending on the timezone. A new episode of Pawn Stars and the movie, Once Upon a Time in Hollywood also helped.

10 Bold was equal second thanks to a repeat of NCIS ranking #1 for the night with 118 000 fans. A repeat of Bull was #4 with 97 000. NCIS New Orleans ran an old episode at 9:30 for 75 000.

How the Networks Analysed their Own Performance
Note: N/A means the network has not sent out a report today

NINE

PERFORMANCE HIGHLIGHTS:

• Episode one of Married at First Sight currently has a Total TV average audience of 1.591 million – up 1% year-on-year
• Married at First Sight was a timeslot winner with Total People and all key demos across the 5 City Metro and East Coast and in Sydney, Melbourne, Adelaide and Perth
• Married at First Sight takes out the top program live streamed against all broadcasters yesterday, recording a Live BVOD Audience of 86,000 (+20 YoY)
• Married at First Sight takes out the top 3 programs streamed yesterday on catch-up
• Married at First Sight episode 4 recorded a Live + VOD BVOD Audience of 173,000 (+13% YoY)
• 9News was the news bulletin of choice with all key demos across the 5 City Metro and in Sydney and Adelaide
• A Current Affair secured the 7pm audience with Total People and all key demos across the 5 City Metro and East Coast and in Sydney and Melbourne
• A Current Affair recorded a Live BVOD Audience of 40,000 (+25% YoY)
• Kardashians: The Billion Dollar Dynasty was a timeslot winner with all key demos across the 5 City Metro
• Kardashians: The Billion Dollar Dynasty recorded a Live BVOD Audience of 27,000
• TODAY was the breakfast show of choice with all key demos across the 5 City Metro and in Sydney and Melbourne
• TODAY Extra was a timeslot winner with all key demos across the 5 City Metro and East Coast and in Sydney and Adelaide

9Network and Channel 9 wins Thursday viewing with Total People and all key demos

SEVEN

TEN

LAST NIGHT

Overnight ratings Thursday, 2 February 2023.

BY THE NUMBERS

• Taskmaster Australia – Launch: 520,000 national viewers. Peaked at 654,000 viewers.
• Taskmaster Australia – Launch: #2 show in under 50s, 25 to 54s and 16 to 39s.
• Taskmaster Australia – Launch: Lifts 10’s timeslot 85% week-on-week.

Network 10 (10 + 10 Bold + 10 Peach + 10 Shake):

• Up 16% week-on-week, 43% in 16 to 39s, 41% in under 50s and 25% in 25 to 54s.
• 10: Up 22% week-on-week, 71% in under 50s, 62% in 16 to 39s and 57% in 25 to 54s.
• 10 Bold: #2 multi-channel in its key demo of over 40s.
• 10 Bold: Up 9% week-on-week and 11% in its key demo of over 40s.
• 10 Peach: Up 15% week-on-week and 17% in its key demo of 16 to 39s.
• 10 Shake: Up 62% in its key demo of under 40s week-on-week.

Taskmaster Australia Launch:  

• 520,000 national viewers. Peaked at 654,000 viewers.
• #2 show in under 50s, 25 to 54s and 16 to 39s.
• Lifts 10’s timeslot 85% week-on-week.
• Lifts 10’s timeslot 169% in under 50s week-on-week, 165% in 16 to 39s and 146% in 25 to 54s.
• #2 in its timeslot.

The Project 7pm:

• 302,000 national viewers. Peaked at 462,000.
• Full hour: Up 4% week-on-week.
• 6.30pm Up 10% week-on-week.

OzTam Information