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Australian Story

Monday Ratings – Australian Story wins non news overnights, whilst The Block goes big in Total TV

Aaron Ryan by Aaron Ryan
3 years ago
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Analysis for Total TV (31 October, 2022) and Overnight (7 November, 2022) ratings.

TOTAL TV

The Block was #1 overall with a massive 1,783 000 viewers, an uplift of 32%. Nine News was up 4% to 1,029 000, but Nine News 6:30 had a slightly larger audience at 1,062 000, also up 4%. A Current Affair won its timeslot and rose 6% for a total audience of 990 000. Under Investigation with Liz Hayes landed at #16 with 567 000 viewers, a rise of 16%. The ICC Men’s T20 World Cup match between Australia and Ireland was up 4% to 470 000. Earlier in the day, Hot Seat 5pm was on 331 000, up 4%, but that figure rose at 5:30pm to 498 000, also up 4%. Tipping Point continues to perform well for Nine, this time on 407 000, up 7%. Nine’s Afternoon News was up 3% to 333 000 viewers,

It is widely known that Love Island Australia is big on 9Now and the expectation that the Total figure would show an uplift of 100% or more was guaranteed. However, Nine might have exceeded those expectations with a rise of 594% to a total audience of 326 000, sending the show overall to #29 for the night.

Seven News was #2 overall with an audience of 1,467 000, up 3% with Seven News at 6:30 also rising 3% to 1,451 000. Home and Away was best non news for Seven with 867 000 viewers, up 22%. Australia’s Got Talent is the quiet achiever at 752 000, a rise of 18%. The US drama 911 really shines in Total TV and sits just below Under Investigation in the rankings with 522 000, up 60%. Earlier, The Chase Australia 5pm was up 3% to 503 000, whilst the 5:30pm half hour was also up 3% but sat at #9 overall for the night at 827 000. Seven News at 4:30pm was up 2% to 334 000. Sunrise gained 4% to 389 000.

Have You Been Paying Attention was best for 10 at #10 overall for the night, up 37% for a total 7 day audience of 803 000. The Traitors moved up 44% for 423 000 viewers. The Project 7pm was up 4% to 389 000 and 10 News First was on 348 000, up 2%.

ABC News was best for the national broadcaster, up 3% to 882 000 viewers to land at #7 for the night. 730 was at #12 for an audience of 733 000, up 5%. Australian Story was right behind at #13 with 672 000, up 16%. The consistency continued with Media Watch at #14 with 661 000, up 26% and Four Corners at #15 with 582 000, up 16%. Planet America was on 310 000, a rise of 12%.

OVERNIGHT RATINGS


Multi-Channels

Winner: 7two (3.7%)

Second: 7mate (3.5%)


Analysis

Seven News at 6:30 was #1 last night with an audience of 840 000 viewers. It won the slot in Adelaide and Perth. Seven News was #2 at 803 000 and also won Adelaide and Perth, but additionally had a tie in Brisbane. This is Your Life was clearly the right move against the launch of My Mum Your Dad at 581 000 to be #7 for the night. US drama 911 was on 252 000 in the overnights and S.W.A.T was on 108 000. The Latest: Seven News didn’t get away until around 11:20pm with 59 000 viewers. Heartbreak Island Australia had just 27 000 viewers with just 1000 viewers in Brisbane, however this show is screened first on 7plus.

Nine News 6:30 was #3 overall and had wins in Sydney, Melbourne and Brisbane. Nine News won in Sydney and Melbourne and tied in Brisbane. A Current Affair won its timeslot with 702 000 viewers. Mixed result for the launch of My Mum Your Dad with 396 000 viewers. Nine is used to higher ratings at 7:30, but its target audience was watching This is Your Life. Nine will be very keen on the Total TV figures next week. Under Investigation with Liz Hayes had 206 000 viewers, which placed it behind 911, despite starting earlier. A repeat of Suburban Gangsters had 109 000 and Nine New Late was watched by 76 000 viewers.

Have You Been Paying Attention had 508 000 viewers – a great result considering the This is Your Life competition. Ghosts continues to perform well at 289 000 viewers. The Project at 6:30pm had an audience of 194 000, but that figure rose to 309 000 at 7pm.

ABC always has a consistent night with ABC News on 566 000, 730 on 524 000, Australian Story on 585 000, Four Corners on 439 000 and Media Watch on 422 000. Planet America had an audience of 225 000 viewers.


How the Networks Analysed their Own Performance

NINE

PERFORMANCE HIGHLIGHTS:

  • The 9Network and Channel 9 win Monday night as Australia’s No.1 network and primary channel with GS+Child
  • Channel 9 took out the top 4 live streamed programs on Monday against all broadcasters with Nine News 6.30, A Current Affair, My Mum, Your Dad and Nine News
  • My Mum Your Dad launch was the No.1 program with People 25-54 and GS+Child in Sydney
  • My Mum Your Dad recorded a Live BVOD Audience of 55,000
  • Under Investigation recorded a Live + VOD BVOD Audience of 18,000
  • 9News was the No.1 news bulletin with Total People across the East Coast and in Sydney, Melbourne and Brisbane
  • A Current Affair was a timeslot winner with all key demos and Total People across the 5 City
  • Love Island Australia recorded a VOD BVOD Audience of 102,000 an increase of +168% YoY
  • Love Island Australia and The Block took out the top 2 catch up programs streamed yesterday against all broadcasters.

TODAY was the breakfast show of choice with all key demos and Total People across the East Coast and in Melbourne and Brisbane

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SEVEN

TEN

LAST NIGHT

Overnight ratings Monday, 7 November 2022.

BY THE NUMBERS

  • Have You Been Paying Attention: #1 show in under 50s, 25 to 54s and 16 to 39s.
  • Have You Been Paying Attention: Up 18% week-on-week.
  • Have You Been Paying Attention: #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
  • Network 10 & 10: #1 network and channel in under 50s, 25 to 54s and 16 to 39s.
  • Network 10 & 10:  Up 14% and 17% week-on-week.

Network 10 (10 + 10 Bold + 10 Peach + 10 Shake):

  • #1 network in under 50s, 25 to 54s and 16 to 39s.
  • Up 14% week-on-week.
  • Up 26% in 16 to 39s, 21% in 25 to 54s and 19% in under 50s.
  • 10: #1 channel in under 50s, 25 to 54s and 16 to 39s.
  • 10: Up 17% week-on-week.
  • 10: Up 22% in 25 to 54s, 21% in under 50s and 19% in 16 to 39s.
  • 10 Peach: #1 multi-channelin its key demo of 16 to 39s.
  • 10 Peach: Up 38% in its key demo of 16 to 39s week-on-week.
  • 10 Shake: Up 183% week-on-week, 54% in its key demo of under 40s.

Have You Been Paying Attention? Finale:

  • 694,000 viewers nationally. Peaked at 837,000.
  • #1 show in under 50s, 25 to 54s and 16 to 39s.
  • Up 18% week-on-week.
  • Up 29% in 16 to 39s week-on-week, 23% in 25 to 54s, 22% in under 50s.
  • #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
  • 43% commercial share in 16 to 39s, 42.6% in under 50s, 40.7% in 25 to 54s.
  • Live streamaudience up 11% on the same episode in 2021.

The Project 7pm:

  • 413,000 viewers nationally. Peaked at 506,000.
  • #2 in its timeslot in under 50s, 25 to 54s and 16 to 39s.
  • Up 4% week-on-week.

The Traitors:

  • 359,000 viewers nationally. Peaked at 548,000.
  • Up 16% week-on-week.
  • Highest share ever in 25 to 54s (24.5%) and under 50s (25.4%).
  • #1 in its timeslot in 16 to 39s.
  • #2 in its timeslot in under 50s and 25 to 54s.

10 News First:

  • 358,000 viewers nationally. Peaked at 433,000.
  • #2 in its timeslot in 25 to 54s and 16 to 39s.
  • 10 News First 6pm: Up 5% week-on-week.

OzTam Information

daily_total_program_ranking_report_20221031Download
OzTAM_FTA_Daily_Share_07112022Download
OzTAM_FTA_Top_Programs_07112022Download
OzTAM_Multi_Channel_Top_Programs_07112022Download
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Aaron Ryan has had extensive experience working in the media for outlets such as The Kalgoorlie Miner, ebroadcast, Mumbrella and TV Blackbox. He was the owner and editor of TV Central over a decade ago and has now relaunched the site. Aaron will celebrate 25 years in the industry in 2023. He has worked in other professional fields such as the Department of Justice, Education Department and Youthcare.

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