Australia’s victory over South Africa’s Test team this summer was a hit with viewers, with the Seven Network’s live and free coverage of the three-Test series reaching 8.1 million people nationally and averaging a daily peak audience of 1.13 million viewers.
Seven’s coverage of the third Test reached 5.6 million viewers nationally and peaked at 1.16 million viewers.
Seven’s day five coverage of the third Test reached 3.13 million viewers nationally and peaked at 1.15 million viewers. Session 3 had an average audience of 850,000 viewers, while Session 2 had 819,000 viewers. All sessions dominated their timeslot audience, ranking #1 in total people.
Session 3 was the #1 non-news program last night in total people and people 16 to 39, while Session 2 was the #1 non-news program in 25 to 54s. The final day’s play helped Seven secure a huge daytime network share of 64%.
Day 1 of the second Test on 26 December had the biggest average audience of the series, with 1.21 million viewers tuning in on Boxing Day to watch Session 3. Day 2 of the second Test also recorded 1.21 million viewers for Session 3.
Seven delivered 74% of the broadcast audience across the three-Test series.
Managing Director Seven Melbourne and Head of Network Sport, Lewis Martin, said: “Seven’s sensational summer of cricket still has more to deliver, all live and free. The explosive action of the Big Bash League continues in the lead-up to the five-game finals series that kicks off on Friday, 27 January, and the world-beating Australian women’s team take on Pakistan in a series of exciting international matches from Monday, 16 January.
“Australia’s showdown with South Africa is just the start of a massive year of sport on Seven, including AFL, Supercars, horse racing and the FIFA Women’s World Cup Australia & New Zealand 2023™ in July and August.
“Seven is the home of sport and we can’t wait to bring all the drama, emotion and heart-stopping moments to all Australians in 2023, live and free, across a full 52-week schedule,” he said.
“A huge thanks to Seven’s entire cricket production team for their extraordinary efforts which, despite rain delays, contributed to outstanding coverage and an amazing outcome for the McGrath Foundation, which sold more than 250,000 Virtual Pink Seats and raised more than $5 million during the 15th NRMA Insurance Pink Test.”
Media Release – Seven