Podcast | Aaron Howison and Andrew Green (Seven Programming) – Seven has kicked off 2025 with a bold slate of programming that’s capturing audiences across broadcast and digital. From a huge summer of cricket to standout seasons of Australian Idol and Farmer Wants a Wife, the network continues to dominate Australian screens.
In this special TV Central: One on One podcast episode, I’m joined by two of the driving forces behind Seven’s success—Aaron Howison, Director of Programming, and Andrew Green, Director of 7plus Content and Strategy.
They offer exclusive insights into Seven’s programming strategy, digital evolution, and what’s still to come. If you’re curious about how the network balances tradition and innovation, this is one not to miss.
In this episode, we discuss:
🔹 Seven’s Competitive Edge
- How Seven stands out amid fierce streaming competition
- The evolving definition of “success” in a Total TV world
- Audience feedback, social sentiment, and content strategy
- How 7plus viewers engage differently with sport, drama, and reality
🔹 Sport as a Programming Pillar
- The importance of cricket and the game-changing inclusion of AFL on 7plus
- Why 2025 was the year to invest in AFL-adjacent programming
🔹 Entertainment Tentpoles
- Australian Idol’s ongoing success and what made this year’s talent shine
- Honest reflections on why Stranded on Honeymoon Island didn’t connect
- The enduring appeal of Farmer Wants a Wife
- The latest on Dancing with the Stars—is it really the final season?
- What to expect from the upcoming season of The Voice
- Updates on shows still to come in 2025 including RFDS, MKR, and Working Class Man
🔹 Primetime & Scheduling
- Fast-tracking US shows and the strategy behind what airs when
- Surprising success stories like The Great Outdoors
- The one show they’d love to bring back from Seven’s past
🔹 Daytime & Lifestyle
- Strength in the daytime slot with Sunrise, The Morning Show, and The Chase
- Why House of Wellness was added to the Saturday line-up
🔹 Multi-Channels & Identity
- How 7mate, 7two, 7flix, and 7Bravo are evolving
- Returning favourites across secondary channels and what’s coming up
- The importance of mixing classic hits with fresh new content
🔹 7plus & Digital Future
- 7plus as more than catch-up—exclusive premieres and original content are driving growth
- Is a true digital-first strategy the next step?
This episode gives you a rare behind-the-scenes look at the strategy, success, and surprises shaping Seven in 2025. From prime time to multi-channel to digital streaming, Aaron and Andrew share how the network continues to adapt—and thrive.
🎧 Listen now on your favourite podcast app or at www.tvcentral.com.au
Link to 7plus HERE
https://open.spotify.com/episode/58s3HoOVrWDoE2f21eivzs?si=d8d2358dcaaa401a
Seven
