Industry Heavyweights From BBC Studios, SBS, Screen Australia & More Join GENR8 2025 – Screen Producers Australia (SPA) is excited to announce that leaders from BBC Studios, SBS, Wooden Horse, Screen Australia, ABC, Getty Images, SXSW Sydney and more will speak at GENR8, SPA’s one-day ideas lab and networking forum, taking place on Wednesday, 24 September 2025, at AFTRS, Sydney.
These industry powerhouses will join forces with independent innovators, consultants, and creators to explore the future of screen, gaming, and technology in Australia, from AI adoption and ethical storytelling to audience discovery and monetisation.
A new session announced today is Pixels & Frames: Bridging Film and Games in the Australian Creative Landscape, co-produced by SXSW Sydney and SPA, specifically for GENR8 2025.
The session will examine how Australia’s gaming and screen industries can foster crossover without the infrastructure of Hollywood, with a focus on collaboration, audience engagement, and new funding models for local creators.
“As storytelling continues to evolve, shaped by emerging technologies, shifting audience behaviours, and a reimagined creative landscape, it’s vital that SPA champion initiatives like GENR8. This one-day ideas lab and networking forum delivers bold conversations on topics from AI adoption and ethics to redefining content, monetisation, and responsible innovation,”
– said SPA CEO Matthew Deaner.
Other sessions include AI Strategy Lab: How AI Is Reshaping the Producer’s Playbook, moderated by Lexi Landsman (BBC Studios) with Nakul Legha (SBS), Richard Finlayson (Wooden Horse), and Deb Spinocchia (BBC Studios). This panel dives into how AI is transforming creative and strategic decision-making in television.
AI in the Screen Industry: Global Trends, Tools, and Adoption Rates will see Dan Fahy share exclusive research from Ampere Analysis on global adoption of AI in media and entertainment.
Panellist Ben Armstrong (Wiradjuri, AGDAs Rising Star 2024) joins Arul Baskaran, Krista Jordan, and Alyssa Orivs (Getty Images) for Innovation, Ethics & Impact in the Digital Age to explore embedding ethics, sustainability, and inclusion into creative workflows without compromising craft.
Finally, Audiences On The Move, hosted by Daniel Ahern (ABC), will feature Joanna Beveridge (Screen Australia), Harrison Cox (Totem Network), Renny Wijeyamohan, and Alyce Adams as panellists, unpacking how technology and creator platforms are reshaping development, distribution, and monetisation.
Full session details and speaker information can be found HERE.
Register HERE.
Media Release – SPA
Link to SPA HERE
TV Central Screen Producers Australia content HERE
Industry Heavyweights From BBC Studios, SBS, Screen Australia & More Join GENR8 2025
