SCA claims Central Coast’s top two radio stations for first time – Southern Cross Austereo has secured the Central Coast’s number-one and number-two radio stations for the first time, with Hit 101.3 leading the market and Triple M Central Coast 107.7 close behind.
Hit 101.3 rose six points to an 18.8% station-listened-to-most result among listeners aged 10 and over. Triple M Central Coast gained 3.7 points to reach 18.6%, placing the two SCA stations at the top of the local market.
The result gives SCA a strong local-radio story built around two distinct audiences. Hit’s new Jess & Rohan breakfast show led the broader and 25-to-54 demographics, while Paddy & Maz delivered record cumulative reach for Triple M and particularly strong results among listeners aged 40-plus and men aged 25 to 54.
SCA takes the top two Central Coast positions
Across the Central Coast, SCA ranked as the number-one network among listeners aged 10-plus and people aged 25 to 54. The company says its stations reach 62.6% of the 25-to-54 market and 67.5% more people in that demographic than the nearest competing network.
A combined 158,300 people tune into an SCA station on the Central Coast each week. That figure increased by 12.3% survey-on-survey and represents 50.4% of the market.
Hit 101.3 and Jess & Rohan move to number one
Hit 101.3 ranked first among listeners aged 10-plus with 18.8%, up six points. It also led among people aged 25 to 54 with 24.8%, an increase of 6.4 points.
At breakfast, Jess & Rohan reached 21.3% among listeners aged 10-plus, up 6.8 points, and 27.8% among people aged 25 to 54, up 7.8 points. The station also led drive with 22.6% among listeners aged 10-plus and 29.9% among people aged 25 to 54.
Hit 101.3’s weekly cumulative audience reached 102,200 people, increasing 24.5% from the previous survey and setting a new station record.
Head of Hit Network Regional Content Jase Allen said the station had delivered a standout result after moving from third to first overall.
“Hit101.3 delivered a standout result on the Central Coast today, jumping 6.0 station listened to most points to claim number one overall in market, up from number three, while our new Breakfast show, Jess & Rohan, also took out the number one spot.”
Allen thanked the station’s listeners, advertisers and team for helping drive the result.
Record breakfast audience for Paddy & Maz
Triple M Central Coast 107.7 ranked second overall among listeners aged 10-plus with 18.6%. It was number one among listeners aged 40-plus with 18.1% and among men aged 25 to 54 with 24.7%.
Paddy & Maz led breakfast among listeners aged 40-plus with 18.6%, up 3.9 points, and among men aged 25 to 54 with 26.5%, up 9.5 points. Triple M also led drive among listeners aged 40-plus with 19.9%.
The station reached 94,200 people each week, an 8.7% survey-on-survey increase. Paddy Gerard and Maz Compton recorded their biggest-ever breakfast cumulative audience with 67,200 listeners.
Head of Triple M Regional Content Phil Bradley said the figures reflected the connection the presenters had built with the region.
“Today’s result is a clear testament to the connection Triple M and Paddy & Maz have built across the Central Coast. As two of the hardest-working personalities in radio, Paddy Gerard and Maz Compton are constantly meeting listeners, supporting local events, and celebrating everything that makes the Coast unique.”
The results are drawn from Xtra Insights Central Coast Survey 1, 2026, covering station-listened-to-most measures and cumulative reach across the relevant age groups and weekday breakfast and drive sessions.
Read more about SCA’s recent Audience That Matters results on TV Central. Visit the official Southern Cross Austereo website for company information.