Australia’s TV prominence framework about to commence – From tomorrow it will be easier for Australians to access free-to-air TV services on connected devices with the commencement of the TV prominence framework.
The framework will help improve the visibility of local free-to-air TV services in an increasingly competitive digital media environment.
Under the rules, all new smart TVs, streaming sticks and similar devices that are sold in Australia must meet minimum prominence requirements.
This includes pre-installing and prominently displaying the following free-to-air broadcasting apps on the home screen of the device:
- ABC iview
- SBS On Demand
- 7plus
- 9Now
- 10.
Manufacturers must not supply devices to Australia that do not meet these requirements. The ACMA will be monitoring new devices and has launched a complaint form for reporting suspected non-compliance.
Learn more about the TV prominence framework and the ACMA’s role administering it here: Australia’s TV prominence framework.
Media Release – ACMA
Link to ACMA HERE
TV Central ACMA content HERE
Australia’s TV prominence framework about to commence
