ACMA seeks feedback on TV alcohol advertising rules – The ACMA has opened an 8 week public consultation on the rules for alcohol advertising on commercial free-to-air TV which will close at 5:00pm, Thursday 30 April 2026.
We are seeking submissions from stakeholders and the public to better understand how the current rules are working in practice.
Stakeholder feedback will help the ACMA to assess the effectiveness of the existing safeguards, with a particular focus on:
- the operation and outcomes of current code provisions, including the volume, frequency and placement of alcohol advertising in sport and non-sport programming
- the evidence on the links between exposure to alcohol advertising, consumption behaviours and wider social impacts
- the economic contribution of alcohol advertising to commercial free-to-air television.
Issues out of scope of the review are:
- the content of alcohol advertisements or programs, and
- other advertising restrictions covered by existing industry codes and standards.
The review will provide an evidence base to be used by:
- industry, to be considered in the development of a revised code of practice, and
- the ACMA, to assess whether strengthened regulatory intervention is required, such as a program standard.
Please consider the Terms of reference and the related Explainer for further information.
Media Release – ACMA
Link to ACMA HERE
TV Central ACMA content HERE
ACMA seeks feedback on TV alcohol advertising rules
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