Mildura Digital Television community information campaign

Mildura Digital Television to cease broadcast 30 June 2024

Mildura Digital Television to cease broadcast 30 June 2024 – The Board of Mildura Digital TV (MDT) today announced it has taken the difficult decision to wind up its operations effective June 30, 2024.

MDT has been delivering Australian programs into Mildura since 2006. The joint venture owners, Seven and WIN, have continued to fund MDT despite the station running at a loss since its inception.

Whilst MDT realises this is not an ideal situation, the financial position is no longer tenable.

“The state of the regional advertising market means MDT is unable to justify the cross subsidy of delivering TEN programs to the Mildura television market. Without the subsidy provided by the joint venture owners, MDT will be insolvent and no longer a going concern,”

– said Chris Halios-Lewis Chairman, Mildura Digital Television.

“It is a regrettable position we find ourselves in. We have had ongoing discussions with Government but this has not provided us with any certainty that continuing MDT is viable.

“Whilst we understand this will be a surprise to the local community, the challenging nature of the regional television market has led to this action.

“If we are to avoid further disruption to regional markets the Government will need to accelerate reform plans to ensure a sustainable regional media market,”

– said Mr Halios-Lewis.

Communications with the public and local stakeholders has commenced to ensure a clear understanding of the change. For people wishing to continue to watch TEN programs, they can do so online at 10play.com.au or the 10play app on your devices.

Media Release – MDT

Mildura Digital Television to cease broadcast 30 June 2024

TV Central 10 content HERE

Mildura Digital Television to cease broadcast 30 June 2024

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