Sky News Australia Extends Digital Lead Surpassing Four Million YouTube Subscribers – Sky News – Australia’s unrivalled 24-hour multi-platform news service provider – continues to expand its digital reach as demand for the network’s leading news and opinion content surges across its online platforms.
Since launching on YouTube five years ago, Sky News Australia quickly became the #1 most viewed Australian TV news channel page on the platform, and has continued to maintain this leadership position, now reaching four million subscribers and delivering more video views than all of its competitors combined*.
As the country’s highest-reaching TV news channel page on YouTube, Sky News Australia is also one of the largest news channels on YouTube in the world.
Tim Love, Head of Digital at Sky News Australia said:
“Our breaking news, political and cultural commentary, plus investigations and documentaries, have catapulted Sky News Australia ahead of its peers and we now have a higher reach on YouTube than all of Australia’s commercial and public TV news channel pages combined. The growth and digital transformation experienced on YouTube since launching on the platform just five years ago is extraordinary.
“Continued investment across our fast-paced video-first newsrooms is driving exceptional audience engagement and we are now reaching more people than ever before through the successful delivery of our digital strategy.”
The network has expanded its investment in local production and bespoke YouTube content through its Digital Originals format delivering more than 170 million views in the first three months of 2024 alone.
This exclusive digital-first content offering now includes Power Hour, a weekly podcast and YouTube series hosted by Sky News Digital Presenter Gabriella Power.
Sky News Australia also operates one of the country’s leading news websites with more than 3.1 million Australians accessing SkyNews.com.au each month, up +8% year-on-year**.
Visitors to the website and app can now also stream popular Sky News programs in full, live and on demand, including The Kenny Report, Credlin, The Bolt Report, Sharri, Paul Murray Live, The Late Debate, The Rita Panahi Show and Outsiders, plus four dedicated news channels, through the new SkyNews.com.au Streaming Subscription service***.
Plus, subscribers are the first to know when news breaks with live and on-demand streaming access to expert analysis from the network’s leading national affairs programs including First Edition, AM Agenda, NewsDay, Afternoon Agenda and Sunday Agenda, with finance and business insights and market moves during Business Now and Business Weekend.
Broadcast and streaming platforms Foxtel and Flash (available on Hubbl) continue to be the premium destination for access to the full suite of Sky News channels including Sky News, Sky News Weather, Sky News Extra, and Sky News UK.
Sky News is also available on regional free-to-air channel Sky News Regional and through Sky News Now on Samsung TV Plus.
Stream at SkyNews.com.au or download the Sky News Australia app
Also available to watch on Foxtel and Sky News Regional or stream on Flash
Media Release – Sky News Australia
Link to Sky News Australia HERE
Sky News Australia Extends Digital Lead Surpassing Four Million YouTube Subscribers
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